Small Crew, Big Impact

Sigma America

Crafting Commercial Content with Limited Resources

SIGMA - BURBANK

Sigma Burbank Showroom

The Sigma Burbank Showroom is a community venue which exists to help nurture the photographic and cinematic communities of the Greater Los Angeles Area.

Join Sigma America for an immersive filmmaking workshop at our Burbank showroom, featuring Sigma Ambassador <a href="http://grahamsheldon.net/" title="http://grahamsheldon.net/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Graham Sheldon</a> - recent work includes: America's Most Wanted, Wild Kingdom for NBC and Game Changer for DropoutIn today’s fast-paced production landscape, creatives are often asked to deliver high-quality commercial content with limited time, minimal gear, and small teams. This workshop is designed to show exactly how that’s done, without compromising on production value.Graham will break down his creative and technical approach from concept to execution; sharing practical strategies for working efficiently under constraints. Featuring the <a href="https://www.sigmaphoto.com/50mm-f1-2-dg-dn-a?srsltid=AfmBOooob7RYJXMEcgR2fh5sqn1VPiU81W5jvI0jqb0Ru2Oc9BI3h6zz" title="https://www.sigmaphoto.com/50mm-f1-2-dg-dn-a?srsltid=AfmBOooob7RYJXMEcgR2fh5sqn1VPiU81W5jvI0jqb0Ru2Oc9BI3h6zz" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Sigma 50mm F1.2 DG DN</a> and the <a href="https://www.sigmaphoto.com/35mm-f1-2-dg-ii-a?srsltid=AfmBOooNBpYSi6kCr8EpNF3lSnsdkFXY-ucbEsBAvq7sUaYZz3KGRQ4O" title="https://www.sigmaphoto.com/35mm-f1-2-dg-ii-a?srsltid=AfmBOooNBpYSi6kCr8EpNF3lSnsdkFXY-ucbEsBAvq7sUaYZz3KGRQ4O" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Sigma 35mm F1.2 DG II</a> this session walks through a real-world shooting scenario and hands-on demonstration where Graham transforms a simple, found location into a polished, deliverable scene.What You’ll Learn:<ul><li>How to approach commercial content with limited resources</li><li>Building a strong visual concept with minimal art direction</li><li>Efficient lighting techniques for small setups</li><li>Maximizing impact with a lean gear kit</li><li>Real-time problem solving in a constrained environment</li></ul>Whether you're a filmmaker, content creator, or photographer, this workshop will give you actionable tools to elevate your work, no matter the limitations.

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Small Crew, Big Impact

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Small Crew, Big Impact

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