SHECANN.

SHECANN is a partnership between UC Berkeley’s Haas School of Business, one of the US’s top ten business schools and The Berkeley Cannabis Industry Club, the newest club on UC Berkeley’s campus.SHECANN would not have been possible without the commitment and efforts of our partners at Aster Farms.

Berkeley Cannabis Industry Club

The inaugural SHECANN Summit is a day of real and honest conversation with industry leaders, allies, investors, and policy makers focused on building a better future for the industry — one in which womxn and minorities are represented.
Presented by Miss Grass and UC Berkeley's Haas School of Business, in partnership with Eaze, SHECANN is open to everyone and takes place February 28th at UC Berkeley. All ticket proceeds benefit The Hood Incubator & Success Centers. 
For more details please visit:  www.shecannsummit.com 
 
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PROGRAM.
1:00-1:45 REGISTRATION  
 
1:45-2:00 OPENING REMARKS
 
2:00-2:45 THE WORLD OF LEGAL CANNABIS (Speaker Panel 1)
Cannabis lawyers and policy makers unpack the legal landscape in California and across the US. What is the significance of the Farm Bill? What’s happening at a policy level that supports social equity? What are the limitations for research and how will legalization change these?
Panelists: James Anthony - Anthony Law Group ; <A TARGET="_blank" REL="nofollow noopener noreferrer">Shabnam Malek </A>-  Brand & Branch LLP; <A TARGET="_blank" REL="nofollow noopener noreferrer">Rodney Holcombe</A> -  Drug Policy Alliance; <A TARGET="_blank" REL="nofollow noopener noreferrer">Graciela Castillo-Krings</A> - Sacramento Advocates, Inc. Moderated by: <A TARGET="_blank" REL="nofollow noopener noreferrer">Andrea Lobato</A> -  Eaze
 
2:50-3:35 REAL-TALK: FUNDRAISING(Speaker Panel 2)
Cannabis founders and investors sit down to explain the ins and outs of raising capital. What does the process look like? What do investors look for? Which questions should you be prepared to answer? Founders discuss their fundraising journeys and share their learnings. 
Panelists: <A TARGET="_blank" REL="nofollow noopener noreferrer">Tahira Rehmatullah</A> - Managing Director, Hypur Ventures ; <A TARGET="_blank" REL="nofollow noopener noreferrer">Erin Gore</A> - Founder & CEO, Garden Society; <A TARGET="_blank" REL="nofollow noopener noreferrer">Maggie Connors</A> -  Founder & CEO, Besito Alliance; <A TARGET="_blank" REL="nofollow noopener noreferrer">Raeven Duckett</A> - Co-founder, Community Gardens + Co-founder Hurban Society Moderated by:<A TARGET="_blank" REL="nofollow noopener noreferrer"> Kate Miller</A> - Co-founder & CEO, Miss Grass​
 
3:35-4:20 BREAK 
 
4:20-5:05 THE REALITIES OF CANNABIS MARKETING (Speaker Panel 3)
Marketing cannabis has its real and present limitations. Expert cannabis marketers discuss the different ways to think about branding, audience acquisition, targeting, and messaging. What are the market trends? How can we think creatively to circumnavigate the limitations? And where do we go from here? 
Panelists: <A TARGET="_blank" REL="nofollow noopener noreferrer">Varuni Palacios</A> - Miss Grass; <A TARGET="_blank" REL="nofollow noopener noreferrer">Kristi Knoblich </A> - Co-founder , Kiva Confections; <A TARGET="_blank" REL="nofollow noopener noreferrer">Lea Mansouria</A> -  Senior Manager of Retail Marketing,  PAX; <A TARGET="_blank" REL="nofollow noopener noreferrer">Nihdi Handa</A> - Founder & CEO, LEUNE Moderated by: <A TARGET="_blank" REL="nofollow noopener noreferrer">Sheena Shiravi</A> - Director of Consumer Communications, Eaze
 
5:10-5:55 THE IMPORTANCE OF CONSCIOUS CONSUMERISM (Speaker Panel 4)
Brands have a responsibility to set the tone for this industry, to educate about its history, and to build a roadmap for an equitable and sustainable future. Cannabis is inherently political, so how can existing players set an example for emergent ones? How can social corporate responsibility underpin every business plan? And how can consumers do their part to affect real change?
Panelists:<A TARGET="_blank" REL="nofollow noopener noreferrer"> Julia Jacobson</A> - Co-founder, Aster Farms; <A TARGET="_blank" REL="nofollow noopener noreferrer">Tiana Arriaga </A> - Director of Cannabis Procurement, Papa & Barkley; <A TARGET="_blank" REL="nofollow noopener noreferrer">Dorian Morris -</A>  Founder & CEO, Undefined Beauty; <A TARGET="_blank" REL="nofollow noopener noreferrer">Charleen Caabay</A> - Co-founder, The People's Dispensary Moderated by: <A TARGET="_blank" REL="nofollow noopener noreferrer">Anna Duckworth</A> - Co-founder & Chief Content Officer, Miss Grass
 
6:00-7:00 CLOSING REMARKS + MINGLE
Cocktails with a view!

Berkeley

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