SEO Basics and Website Development

SEO Basics and Website Development

Learn the basics of SEO and how to improve your website's online visibility! Designed for those who develop and manage their own websites.

By Patricia Sullivan, Publishing & Web Design

Date and time

Wednesday, May 21 · 10 - 11:30am PDT

Location

Online

Refund Policy

Refunds up to 7 days before event

About this event

  • Event lasts 1 hour 30 minutes

Welcome to our online event: SEO Basics and Website Development!

Join us on Wednesday, May 21, 2025 at 1:00 p.m. EST to learn the fundamentals for optimizing your website for better search engine rankings and how to develop a user-friendly site. You'll gain insights into how SEO and website development work together, as well as how to integrate SEO best practices in your website design.


This interactive 90-minute training includes 30 minutes for Q&A. All participants will receive an SEO report for their website, plus a glossary/guide of on-page SEO terms and best practices.


Registration is limited to eight participants to maximize learning. Don't miss out on this valuable opportunity to improve your online presence.


Who should attend: This training is designed for entrepreneurs and small business owners who develop and manage their own websites. Whether you're just beginning your website or want to strengthen your SEO skills, this workshop is perfect for you.


Here are the details:


Workshop Objectives

  • Understand the fundamentals of SEO (Search Engine Optimization)
  • Learn about essential website development principles
  • Gain insights into how SEO and website development work together
  • Learn how to optimize a website for better search engine rankings


Topics Covered

  • What is SEO and Why It's Important
  • Keyword Research
  • On-Page SEO
  • Website Development and Structure Basics
  • SEO Best Practices for Website Development


Handouts

  • Basic SEO report for your website
  • Glossary/guide of on-page SEO best practices


Note: This is an online event. The Zoom link will be sent after registration.

Frequently asked questions

What Is SEO?

SEO stands for Search Engine Optimization. It's the process of making your website more visible and attractive to search engines like Google, Bing, or Yahoo. By optimizing your site with relevant keywords, high-quality content, and good user experience, SEO helps your website rank higher in search r

What Is SERP?

SERP stands for Search Engine Results Page. It's the page you see after entering a search query into a search engine like Google or Bing. The SERP displays a list of websites that are considered relevant to your search, along with various other elements like ads, featured snippets, knowledge panels,

What Is An SEO Analysis?

An SEO analysis is like giving your website a check-up to see how well it's performing in search engine results. It involves looking at various aspects like keywords, content quality, site structure, and meta descriptions to understand what's working and what needs improvement.

Organized by

Patricia Sullivan is an editor, book coach, web designer and SEO analyst who has over thirty years of experience helping her clients achieve their written and online communication and publication goals. She works with her clients on everything from blogs to books, creating and refining their websites, social media posts, marketing materials, publications, and books. Patricia also offers search engine optimization (SEO) services to improve her clients' online visibility and enhance their marketing efforts.

Patricia holds an MA in English Literature from the University of Chicago and an MA in Counseling Psychology from Santa Clara University in California. She is a member of the Hillsborough/Orange County Chamber of Commerce and Central Carolina Women in Business.

Visit her website at www.patricia-sullivan.com.