Are you unsure what to say when someone walks into your studio to look at your work?Do you think being a good salesperson means being pushy or manipulative?Do you wonder how the sales process really works—and how to do it right?

If you answered YES to any of these, this workshop is for you!

This 2-hour class is designed to help you feel confident and prepared for in-person events like Open Studios, art fairs, and gallery shows. You’ll learn how to connect with potential buyers in a way that feels natural, authentic, and effective. Selling doesn’t have to be hard—once you understand the stages of the sales process, you’ll have a clear roadmap for turning fans into collectors.

In this workshop you will learn:

The 6 biggest limiting beliefs that keep artists from selling more art
A new paradigm for selling that feels authentic, engaging, and fun
The 8 stages of selling art—from starting conversations to closing the sale
How to speak about your art in a compelling way that inspires buyers
Tips to cultivate lasting relationships with fans, buyers, and collectors

This training will give you the skills to walk into your next Open Studio or art event with confidence and clarity.

About Your Instructor

Martha Zlatar is a seasoned Artist Success Coach with over 20 years of experience supporting visual artists. She helps painters and photographers grow sustainable art businesses through practical guidance on marketing, sales, pricing, and time management.

Martha also works deeply with artists on mindset shifts—helping them identify and overcome limiting beliefs that block their creative and financial potential. Her mission is to empower artists to thrive doing what they love.

About 2727 Artist Co-op
2727 Artist Co-op is a collective of local artists based in Berkeley, CA. Housed in a former neighborhood corner store, the space has become a vibrant hub for visual and performing arts. Members host regular exhibitions showcasing diverse perspectives, with a strong emphasis on emerging and underrepresented artists.

The co-op also offers free and low-cost workshops that engage the community and support artists in refining their craft. Gallery 2727 is open to the public Fridays 4–8 pm and Saturdays & Sundays 1–5 pm, presenting innovative, thought-provoking art that deepens our understanding of the world.

Selling Your Art in Person - How to Navigate the Sales Conversation