Search Engine Optimization (SEO), Lower Manhattan, 5/22

Search Engine Optimization (SEO), Lower Manhattan, 5/22

Search Engine Optimization

By NYC Department of Small Business Services

Date and time

Wednesday, May 22 · 11am - 1pm PDT

Location

Online

About this event

  • 2 hours

Did you know that 93% of people buying something online use a search engine like Google? And when people use search engines, 92% of their clicks go to the first page that appears. What this means for business owners–optimizing your website for search engines is essential.

This course will teach you the latest tools and practices in search engine optimization (SEO).

By the end of this course, you will be able to:

•Define the top 9 factors that search engines use to rank websites

•Evaluate real websites (including your own) for their strengths and weaknesses

•Raise your website’s ranking using keywords, tags, backlinks, and more.

A computer is recommended, but not required, for this course.

This course is the fourth module in the NYC Department of Small Business Services’ (SBS) six-module Digital Marketing series. We encourage you to complete the prior module, “Building a Business Website,” before you take this course.

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NYC Department of Small Business Services

The NYC Department of Small Business Services helps unlock economic potential and create economic security for all New Yorkers by connecting New Yorkers to good jobs, creating stronger businesses, and building thriving neighborhoods across the five boroughs.

You can register for all of our free events and courses, including BE NYC and WE NYC events on Eventbrite. For questions about individual courses or to register over the phone, please contact our staff at one of our NYC Business Solutions Centers.

For more information on all of our services, call 888-SBS-4NYC (888-727-4692) or visit nyc.gov/sbs.