Scale on Purpose: The Strategic Growth Matrix Workshop
A hands-on workshop for owners ready to break their revenue ceiling
Date and time
Location
Ugly Mug Marketing
325 Desoto Alexandria, LA 71301Refund Policy
About this event
- Event lasts 3 hours
Why you’re stuck (and why it hurts)
- Sales are flat while expenses keep climbing. Each month feels like a coin-flip between profit and paycheck panic.
- Leads trickle in—or churn out—without a clear reason. Marketing feels like roulette; you spin, you hope, you pray.
- Your team hustles hard but direction shifts weekly. Energy is high, focus is low, and you wonder why results don’t match effort.
- You’ve got ideas coming out of your ears, yet you’re paralyzed by the fear of picking the wrong one and burning cash you can’t spare.
The real problem isn’t lack of hustle or creativity—it’s a missing, step-by-step strategy.
What happens if nothing changes?
- The plateau becomes a lid. Competitors who do scale start out-spending and out-staffing you.
- Stress leaks into everything. Sleepless nights, shorter tempers, and a creeping doubt that maybe you’ve hit your limit.
- Opportunities pass by unopened. That new product, partnership, or market stays on the “someday” shelf—until someone else launches it first.
- Exit options shrink. A business that can’t grow on purpose rarely sells on favorable terms.
Why this workshop is the turning point
The 4-Step Growth Blueprint distills the legendary Ansoff/Strategic Growth Matrix into a practical, owner-friendly playbook you can use the very next day.
You will:
- Locate the low-hanging fruit hiding inside your current customer base (Market Penetration).
- Spot fresh revenue pockets in untapped regions or segments—without reinventing your offer (Market Expansion).
- Design simple add-ons or upgrades your customers already want (Product Development).
- Map your moonshot so when the time is right, you diversify without gambling the farm (Diversification).
Expect live case studies, guided worksheets, and rapid-fire hot-seat coaching—all geared toward business owners ready for a clear path for growth.
Walk in with overwhelm; walk out with a crystal-clear, four-quarter growth roadmap.
Seats are limited to keep the session interactive. Reserve yours now—because spinning wheels never create forward motion.
This event is for you if …
- Your annual revenue sits between $200k and $1 million and you’re determined to break through the next ceiling without doubling your stress.
- Sales have stalled or grown only by hustle, and you suspect there’s hidden potential inside your current customer base.
- You have plenty of ideas but no clear sequence for which one to pursue first—and you’re tired of expensive trial and error.
- Marketing feels like a slot machine: sometimes it pays, sometimes it doesn’t, and you’re not sure why.
- Cash flow feels tight because expenses rise faster than revenue, making every new initiative feel risky.
- You want a road-tested framework that shows exactly when to penetrate deeper, expand outward, add new products, or diversify—so you can scale on purpose rather than by accident.
Save your seat today!
Tickets
General Admission
0$50.00+$5.25 TaxVIP
0$450.00+$47.25 Tax
Frequently asked questions
A one-page “4-Quardrant Growth Roadmap” built during the workshop, plus digital copies of the Strategic Growth Matrix worksheets, slide deck, and a 90-day action checklist.
It’s 30 % teaching, 70 % application. Short lessons are immediately followed by guided exercises, hot-seat coaching, and small-group discussions so you leave with an actionable plan—not scribbles you’ll never revisit.
Yes. The content is optimized for owners in the $200k–$1 M band, but the framework works at any stage. If you have paying customers and want structured growth, you’ll benefit.
The Matrix is industry-agnostic. Examples span multiple sectors so you can translate strategies to your niche.
This session is intentionally in-person for maximum interaction; no live-stream or replay is planned. If you can’t make this date, join the wait-list for the next cohort.