SCAD FashTech Panel

Sammantha is a proud Resident Assistant and SCAD Fashion Graduate studentwho loves to showcase her passion for luxury marketing, customer experience and emerging technology. Let's create change.

Sammantha Johnson

When most of us think of fashion, we think of fashion influencers, magazines, bloggers, and our favorite stores. Technology seems to be an afterthought, but not in 2017. Retail fashion trends include providing customers with smarter on demand purchasing applications that saves time and redefines the role of a selling associate. 
This panel of dedicated professionals encompasses user experience, retail experience design, and technology innovation. Panelists will share the shift in retail environments and the direction of new technology for customer experiences. 
Network with Atlanta’s leading industry professionals from the panel and in attendance. Also, learn how you can dominate your career prospects by understanding your major’s role in technology.  
 
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2017 Speakers
Rick Barrick | VP of Digital Strategy | <A TITLE="Adrenaline Agency" HREF="http://adrenalineshot.com/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Adrenaline Agency</A>
 
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<P CLASS="Paragraph SCX83044980" STYLE="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; word-wrap: break-word; vertical-align: baseline; background-color: transparent; color: windowtext;">AS VICE PRESIDENT OF DIGITAL STRATEGY, RICK HELPS OUR CLIENTS EXPRESS THEIR BRAND THROUGH THE DESIGN AND EXECUTION OF INSPIRING AND PERSUASIVE DIGITAL MEDIA STRATEGIES. 
<P CLASS="Paragraph SCX83044980" STYLE="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; word-wrap: break-word; vertical-align: baseline; background-color: transparent; color: windowtext;"> 
<P CLASS="Paragraph SCX83044980" STYLE="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; word-wrap: break-word; vertical-align: baseline; background-color: transparent; color: windowtext;">His leadership focuses on establishing digital media networks and creating dramatic digital deployments within large-scale headquarters and multi-branch projects. Known for his experience in retail content strategy, Rick is valuable at determining communication and branding design objectives to produce a program custom to our clients’ needs as opposed to a one-size-fits-all approach. 
<P CLASS="Paragraph SCX83044980" STYLE="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; word-wrap: break-word; vertical-align: baseline; background-color: transparent; color: windowtext;"> 
<P CLASS="Paragraph SCX83044980" STYLE="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; word-wrap: break-word; vertical-align: baseline; background-color: transparent; color: windowtext;">Prior to joining Adrenaline in 2013, Rick was Vice President of Digital Media at Miller Zell and Senior Vice President of National Accounts at DMX. With 25 plus years’ experience within the telecommunications field, Rick is a key partner on the projects he leads and provides thought leadership with respect to macro-trends in retail banking, digital media and pop culture. 
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<P CLASS="Paragraph SCX83044980" STYLE="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; word-wrap: break-word; vertical-align: baseline; background-color: transparent; color: windowtext;">  Rick holds a BS in Communications from the University of Kentucky.
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Catherine Iger | Founder | <A TITLE="Fittery" HREF="http://www.fittery.com/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Fittery</A>
<IMG STYLE="float: right;" ALT="" SRC="https://cdn.evbuc.com/eventlogos/196770457/catherineigerfittery.jpeg" HEIGHT="242" WIDTH="242">
FOUNDER OF FITTERY, A BIG DATA/E-COMMERCE COMPANY THAT IS SOLVING THE ONLINE FIT PROBLEM.
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<DIV STYLE="color: #212121; font-family: wf_segoe-ui_normal, 'Segoe UI', 'Segoe WP', Tahoma, Arial, sans-serif; font-size: 15px; margin: 0px; padding: 0px 0px 8px;">She constantly pitches and presents, and was most recently featured at FashInvest and TechCrunch. Recently, she spoke at the eTail conference about the omnichannel reinvention of a billion dollar brand. </DIV>
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Anastasia Simon | Sales Consultant | <A TITLE="SoftWear Automation Inc." HREF="http://www.softwearautomation.com" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">SoftWear Automation Inc.</A>
<IMG STYLE="float: right;" TITLE="Anastasia Simon" ALT="Anastasia Simon - SCAD FashTech Panelist" SRC="https://cdn.evbuc.com/eventlogos/196770457/anastasiaphoto.jpg" HEIGHT="242" WIDTH="242">ANASTASIA HAS OVER 10 YEARS OF EXPERIENCE IN THE APPAREL INDUSTRY PROVIDING SALES AND MARKETING SUPPORT TO THE SOFTWEAR AUTOMATION TEAM. 
Her responsibilities include prospecting accounts, providing an understanding of our products and advantages to customers, and assisting with sales and marketing projects as they arise. Anastasia earned her Bachelor’s of Science in Textiles and Apparel Merchandising from Louisiana State University in 2007.
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Intended Graduate and Undergraduate Majors: Fashion, Luxury and Fashion Management, Graphic Design, Service Design, Architecture, Interior Design, Business, Engineering, Motion Media, Illustration and other majors interested 
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General Admission: FREE
SCAD students, alumni, faculty, and staff: Free with SCAD ID
 
HOSTED BY SCAD RESIDENCE LIFE & HOUSING
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SCAD Digital Media Center - Theater

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SCAD FashTech Panel

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