Name: Sappi Presents: QUINTESSENTIAL MAKER
Start: 2018-10-11T18:30:00-04:00
End: 2018-10-11T21:30:00-04:00
Location: FI:AF; French Institute Alliance Française

Sappi Presents: QUINTESSENTIAL MAKER

You probably don’t think about paper that much.We do. A lot, actually. We’ve been helping brands harness the power of paper for more than 150 years. Quality paper is a key ingredient to delivering authentic brand experiences. It’s as important to your brand as type, copy, color and photography.Just ask the neuroscientists. From glossy brochures to direct mail pieces, paper can offer unique advantages now more than ever. Your competition might not think about paper that often, either, and it’s a missed opportunity. With Sappi, you can rise to the top of the stack by printing on paper that’s crafted from the highest-quality materials and optimized for exceptional performance.We have it down to an art. Our products are engineered to produce the brightest, most vibrant, yet balanced color, with optimal print contrast for results that pop. Smoother, superior paper helps ensure every piece that goes out to a customer has the same impact—whether you’re printing 100 or 100,000.Good just isn’t good enough for your brand. Picking the right paper can mean the difference between going to the recycling bin and making a memorable customer connection. Make a stronger statement with Sappi.Learn more at:www.sappi.com

Sappi, Super Color Digital and Visual Media Alliance

Get to Know Dwiggins in NY
An American type designer, calligrapher and book designer, William Addison Dwiggins is often credited with coining the term “graphic designer.” Bruce Kennett, drawing from his new biography about the designer, will present an inspirational and exciting peek into W. A. Dwiggins’s work—all of it infused with the designer’s wit and joyful spirit. This design-driven historical subject matter is a joyful reminder of how designers can use their skills and voices to produce great work, inspire their colleagues and clients, embrace the unexpected and positively respond to challenges in our social and cultural climate. A man of his times, Dwiggins understood that humor and satire are effective vehicles for advocacy. Not only will you get a taste of this designer’s sense of humor, you’ll also see how Dwiggins, an educator at heart, maintained a fierce dedication to raising the standards of workmanship and design.
Bruce Kennett is a book designer, photographer and writer based in New Hampshire. In addition to his print work, Kennett designs exhibits and large photo-mural installations—aimed at “telling stories” in multi-dimensions. Kennett studied calligraphy and book design in Austria with Friedrich Neugebauer, and translated Neugebauer’s book, The Mystic Art of Written Forms, into English. He’s taught at the Art Institute of Boston, Northeastern University’s Graphic Arts Management Program, Center for Creative Imaging, the Rochester Institute of Technology and Maine Media Workshops. For 35 years Kennett has spoken frequently on W. A. Dwiggins and has recently publishedthe first comprehensive biography of the artist, W.A. Dwiggins: A Life in Design. 
Kennett will have a limited number of books available for sale onsite. He’ll sign books after the presentation. If you already have a copy of the book be sure to bring it along. If you wish to purchase your book in advance you can do so here: <A HREF="https://shop.letterformarchive.org/products/w-a-dwiggins-a-life-in-design" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">https://shop.letterformarchive.org/products/w-a-dwiggins-a-life-in-design</A>
 One lucky winner will receive a copy of the book onsite (must be present to win). 
Drinks and Appetizers  ◦  6:30PM Presentation  ◦  7:30PM Book Signing  ◦  8.45 – 9:15PM

FI:AF; French Institute Alliance Française

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Sappi Presents: QUINTESSENTIAL MAKER

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