TOPIC: Luxury - Is It a Price Point... or an Experience?
Luxury: Is It a Price Point... or an Experience?
Join us this month for Round Table Talks at the breathtaking Lakeside Pointe by Beechwood Homes in Sherrills Ford!
We're switching things up and bringing our discussion to one of the Lake Norman area's most beautiful communities. While enjoying lunch in the community's incredible $5.5 million amenity center, we'll dive into a conversation that's becoming more relevant than ever in today's market:
What actually defines a luxury property?
Is luxury determined by the price tag? The location? The finishes? The level of service? Or is it the lifestyle and experience a home provides?
We'll discuss:
✨ What buyers truly perceive as "luxury"
✨ Whether luxury has a minimum price point
✨ Marketing luxury listings (at any price)
✨ The luxury client experience
✨ How to create a luxury brand—even if you don't sell million-dollar homes
As always, Round Table Talks is an open discussion where everyone brings ideas, asks questions, and learns from one another.
🍽 Lunch will be generously provided by our host, Chris Sharkey, the BIC for Beachwood Homes across the Carolina market.
📍 Lakeside Pointe by Beechwood Carolinas
📍 Sherrills Ford, NC
Speakers
Kirsten Childress
Chris Sharkey
Good to know
Highlights
- 2 hours
- In person
Location
4344 Morning Mist Dr
4344 Morning Mist Drive
Lake Norman of Catawba, NC 28673
How do you want to get there?
Agenda
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Welcome & Lunch
Come in, grab your lunch, meet fellow agents, and get settled. This is a great opportunity to make new connections before we kick off the discussion.
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Welcome from Our Host
Hear from Chris Sharkey, Broker-in-Charge of Beechwood Carolinas, as he shares insights into the Lakeside Pointe community, today's new construction market, and what makes this community such a special place to call home.
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Round Table Discussion
Luxury: Is It a Price Point... or an Experience? We'll explore what truly defines luxury in today's market through an interactive discussion covering topics like: • Is luxury defined by price alone? • What do today's buyers actually value? • Creating a luxury client experience at every price point • Marketing luxury versus marketing lifestyle • How agents can elevate their own brand Bring your ideas, experiences, and questions—this conversation is designed to be collaborative.