"[Rockefeller Center] is one of those expressions of architecture that, after...decades, seems so natural it’s hard to comprehend how revolutionary it was.” -Daniel Okrent, Author

Rising from the depths of the Great Depression in the 1930s, Rockefeller Center helped shift the epicenter of New York's business community from the Wall Street area to Midtown Manhattan. But how did New York's first master-planned, integrated commercial district come to be? And how would it eventually become synonymous with things like NBC Studios, ice skating, and the world's most famous Christmas tree? It's time to explore this 22-acre masterpiece of urban planning and design, one which remains one of the most prominent sites in all of New York.

Join New York Adventure Club as we embark on a virtual exploration of Rockefeller Center — an Art Deco building complex commissioned by the Rockefeller family in the 1930s that is considered one of the greatest projects of the Great Depression era.

Led by NYC Tour Guide Michael Morgenthal, our digital showcase of this legendary complex will include:

• Why John D. Rockefeller Jr. got stuck with land in Midtown he could not lease, and how he pivoted to develop the property himself, placing a huge bet on New York in the middle of the Great Depression
• How Rockefeller Center became the epicenter of Christmas in New York, from the origin story of the tradition to the official Christmas tree selection, transportation, and decoration process
• How NBC came to call 30 Rockefeller Plaza home, along with a list of some of its most popular television shows including the Tonight Show and Saturday Night Live
• The stunning artwork inside and out at Rockefeller Center, and the scandal surrounding what was supposed to be the signature piece in the entire complex
• The untold connection between the number 27 and all of the early Rockefeller Center buildings
• Rockefeller Center in the 21st century and how this 1930s campus has managed to remain vibrant and relevant all these decades later

Afterward, we'll have a Q&A with Mike — any and all questions about Rockefeller Center are welcomed and encouraged!

Can't make it live? Don't worry, you'll have access to the full replay for one week!

See you there, virtually!

*Immediately upon registering, you will receive a separate, automated email containing the link to join this webinar

**For the best possible viewing experience, please ensure you're using the latest version of your internet browser — Google Chrome is the most compatible. Exact technical requirements and a webinar user guide will be shared in the automated confirmation email upon registration.

***A full replay of the experience will be available to all registered guests for up to a week

Testimonials

"Learned so much about the art in the buildings. Will have to look closely next time I am there." -Karen

"mike is great. super well organized. great preso and engaging topic" -Noele

"The host was great, good presentation and interesting topic!" -Meeria

"I love Rock Center and learned so much about the art there" -Lynn

"I liked the focus on art incorporated into the inside and outside of buildings, historical context, architectural context. Good photos. Good speaker." -Barbara

"Such a great overview of history of Rockefeller Center, the plans, the buildings and the wonderful architecture, art and sculptures." -Leslie

"Great facts and spirit in anything Michael does. Strong historical and social context" -Sharon

"I liked Michael's thought process, knowledge and love of tour site and job" -Nancy

"He really had a deep command of subject" -Joy

"Michaels knowledge on the subject and he made the lecture very easy to understand and so enjoyable...wonderful tour guide" -Mary Ann

"Michael is so knowledgeable and organized. His discussion and photos made it all come alive." -Chale

"Great photos. Extremely well organized." -Susan

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Categories: Historic Sites, Hidden Spots, Virtual