Retail Holiday Workshop

Anielis Raas Lozada

Is your business ready for the holiday season? Do you have mechanisms in place to bring your customers back?

Although it&#x27;s true that e-commerce is growing, brick and mortar stores have an advantage over it as more than 85% of sales still happen in person. Brick and mortar businesses offer an experience that digital assets cannot and the integration of both is essential to move forward. Join Anielis Raas, brick and mortar business advisor, former store owner and creative director of eco-conscious jewelry and soft goods brands, as well as a guest speaker Jessica McMahon, joining us remotely, a creator, educator and business owner to learn:- Elements of a memorable brick and mortar experience - Digital tools to improve your marketing efforts- Small changes that improve the holiday flow in your space- Actions you can take to bring your customer back within a month of their visitYou will leave this free workshop with actionable plans to make the best out of the holiday season. This event was going to be hybrid but we made the decision to host it online as the majority of attendees chose that option.Speaker&#x27;s BioJessica McMahon has over sixteen years of experience in fashion design, arts, and education. Jessica excels in team management, development of educational programming, managing small batch manufacturing operations, designing products and much more. She offers new ways of thinking that allows for growth and efficiency. She proves that a more flexible style of thinking gains bigger results. Jessica has nearly two decades of success working with global organizations to design, develop, advise and launch apparel lines, including Nike, Champion, Jordache, Under Armour, Guess, FUBU and Academy Sports + Outdoors. Anielis Raas is a business advisor focusing on helping founders navigate the brick and mortar journey. She&#x27;s a former showroom, production studio and storefront owner, bringing her personal experience being an immigrant business owner, to help her clients engage in entrepreneurship. She has over 17 years developing the craftsmanship of metalsmithing jewelry and handcrafted soft goods, including apparel and home decor. She has worked with independent brands and retailers for 11 years and for the past 4, Anielis has developed educational programs for small business owners with a primary focus on helping underserved founders make their business a reality. This event is possible thanks to Prosper Portland and The Inclusive Business Resource Network (IBRN), a citywide program that brings multiple services for small business into a single network for entrepreneurs. Prosper Portland invests in partners who specialize in programs that serve business owners of color, women, and other underrepresented communities. Learn more at http://prosperportland.us/ibrn.

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Retail Holiday Workshop

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Retail Holiday Workshop

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