Relationship Marketing is here. Are you?
Date and time
Location
Optimove
217 West 21st Street New York, NY 10011Description
Over the past decade we have been witnessing a CRM revolution. Back in the day, when a retailer was asked if they do relationship marketing, they would answer of course, we send out a newsletter!
Since then, a lot has changed. As competition for the customer has become fierce, technology, org structure, and strategy have been revolutionized to empower customer-centric, emotionally intelligent marketing. Brands that have succeeded in transitioning their CRM strategy accordingly, are seeing its direct effect on customer lifetime value, brand perception, customer advocacy, and much more.
Join us for this PostFunnel Forum, where executives that have succeeded in adapting innovative CRM strategies will share thoughts, ideas, best practice, and results of the shift they have undergone from batch-and-blast email, to earning customer engagement through hyper-personalized, multi-channel relationship marketing.
Speakers:
Sam Wolf, CEO & Founder, LuckyVitamin
Lindsay Bressler, COO, Hatch
Isaac Hyman, Director - CRM, Adorama
Lauren Pica, Director - US Marketing, Outbrain
6PM Gathering & Registration
6:30PM Food & Drinks
7PM Panel Discussion
8PM Networking
This event is free of charge, but kindly make sure you RSVP as spaces are limited.
Organized by
Optimove is the first customer-led marketing platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value. It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action. Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands including BetMGM, SodaStream, Pennsylvania Lottery, Papa John's, bet365 and Staples.