Recording J.M. Hirsch Workshop

Recording J.M. Hirsch Workshop Online!

After purchasing a link will be emailed to access the recording.

Overview

Learn the storytelling techniques that take years to master—in just three virtual hours with award-winning journalist J.M. Hirsch.

Food Writing Intensive Workshop with J.M. Hirsch

Learn the storytelling techniques that take years to master—in just three hours with award-winning journalist J.M. Hirsch.

Join J.M. Hirsch, former national food editor at the Associated Press and editorial director of Christopher Kimball’s Milk Street, for a deep-dive workshop on how to find, report, and tell compelling food stories.

Over nearly three decades, Hirsch has reported on food around the world—from Bogotá to Bangkok, Liberia to London—developing a sharp instinct for the stories others overlook. In this focused, three-hour intensive, he’ll share the practical techniques behind finding untold stories, interviewing for vivid detail, and turning reporting into narratives readers can’t stop sharing.

This session is part of IACP’s Deep Dive Intensive Workshops, a new series designed to build the core skills food professionals rely on most. Each multi-session workshop offers concentrated, hands-on learning led by one of IACP’s most respected experts.

Why Attend

In just three hours, you’ll learn how to:

• Find the stories everyone else misses by spotting meaning in the smallest details
• Interview like a pro, drawing out the moments that bring food stories to life
• Turn reporting into irresistible narratives people actually read and share
• Follow curiosity and serendipity to uncover deeper and unexpected angles
• Write with confidence and clarity, balancing your voice, sources, and story
• Use modern tools—including AI—to strengthen and sharpen your writing

What We’ll Cover

Finding the Story

• Spot big stories hiding in small details
• Understand your audience—and decide when to think big or go narrow
• Learn when to listen to advice and when to trust your instincts

Getting the Story

• Conduct interviews that unlock vivid, memorable details
• Capture the people, place, and culture behind the food
• Follow curiosity—and leave room for serendipity

Telling the Story

• Balance writing and quoting for maximum impact
• Use “subconscious writing” to shape stronger narratives
• Use AI to analyze and improve your writing
• Know when your voice belongs in the story—and when it should step aside

About the Instructor

J.M. Hirsch is an award-winning journalist and one of the food world’s most respected storytellers. He is the former national food editor for The Associated Press and editorial director of Christopher Kimball’s Milk Street. Hirsch has spent nearly three decades reporting on food and culture around the globe.