Public Information Officer Fundamentals for Public Safety

Julie Parker has a unique media background having served as both a Washington, DC TV news reporter, a talk show host and as the media relations director for two large police departments, effectively reporting from both sides of the crime tape. She currently runs Julie Parker Communications, the consultancy she founded in 2014. Julie worked for both the Fairfax County (VA) and the Prince George’s County (MD) Police Departments, leading large media teams that operated like newsrooms. Under her leadership, the police media bureaus successfully increased transparency and improved public trust. In these roles, Julie drew heavily upon her experience at WJLA-TV, the ABC affiliate in Washington, DC. In her capacity as a journalist, she earned both Emmy and Edward R. Murrow awards. She was a general assignment reporter, covering such stories as the Beltway Sniper, the September 11th attacks and the Oscars, live from Hollywood. Julie has also served as the Senior Media Advisor for the International Association of Chiefs of Police. She is a regular guest lecturer at the FBI National Academy and a subject matter expert with the Center for Homeland Defense and Security, focusing on crisis communications, media relations best practices and the use of social media in both emergencies and for community engagement.

Julie Parker Communications

Learn the foundations the  public information officer role in this engaging, interactive 2-day course.

Ramona Garden Park Community Center

Are you tasked with being the face of your organization's public message but unsure if you have all the right tools? This engaging, two-day course is designed for public information officers and leaders who oversee public messaging but are looking to build a guiding strategy. We'll help you master the art of crafting messages, whether it's sharing good news or managing a crisis. From social media posts to news conferences, we'll cover the broad spectrum of public messaging as we combine theory, case studies, and practical exercises in a low pressure, adult-learning format. You'll leave with a strategic roadmap for success. Training topics include:· Legal Considerations for Government PIOs· Recognizing Good News Stories That Resonate· Run It Like a Newsroom: A PIO Strategy· Messaging in Real Time through Social Media (with case study)· Media Relations from News Releases to News Conferences· On-Camera: Mock News Conference Practical ExerciseT﻿he course capstone, mock news conferences, allows you to practice handling the tough questions under the stress of the lights in a safe, risk-free environment, with valuable feedback provided by experienced PIOs.Effective public communication has never been more complex or more important. Obtain time-tested tools to communicate through the good news and the inevitable critical incidents from Katie Nelson, who is highly experienced in managing the message. Don't miss this opportunity to elevate your communication skills and make an impact for your organization.Training certificates are available upon request.GROUP RATEThere is a group rate of 10% off per ticket ($59.50) for two or more registrations from the same organization. Use promo code JPCGroup2 when registering 2 or more students.REGISTRATION TRANSFER POLICYWe understand that things come up for busy public safety professionals. Purchased tickets are transferable to another student or the registered person may apply the registration fee to another JPC course anywhere in the country within 24 months of the original scheduled course.COURSE CANCELLATION POLICYWhile it happens rarely, Julie Parker Communications might need to cancel a scheduled program. We strive to make this decision a minimum of fourteen days before the training date(s) and promptly inform all registered participants. In cases of course cancellations by JPC, the full registration fee will be reimbursed. However, it's important to note that JPC cannot be held accountable for any financial losses resulting from cancellations or alterations in travel arrangements.PHOTO/AUDIO/VIDEO RELEASEBy registering for and attending this event, you acknowledge and grant consent to being photographed or video recorded for incorporation into various media materials, including but not restricted to flyers, invitations, magazines, websites, annual reports, and newsletters. To safeguard individual privacy, images will not be linked to full names or personal identification details unless written authorization is obtained from the individuals depicted. If you don't consent, just let us know upon arrival at the course.PRIVACY POLICYWe do not share or lease information with external parties. By submitting your details, you consent to receiving electronic communications from Julie Parker Communications. We won't bombard you with emails, but you can opt-out by clicking the "unsubscribe" link at the bottom of any email from us.NON-DISCRIMINATION POLICYWe are committed to fostering an inclusive and diverse learning environment that values and respects the contributions of every individual. Our non-discrimination policy ensures that all participants are treated equitably and with respect, regardless of their race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, or any other protected status.