Psychology for Digital Behavior Change - Toronto 1 (2-day workshop)

Toronto

17-18 March 2016
9:00 am - 5:00 pm

If you qualify for our discount codes, you can save up to 17% more.

Psychology for Digital Behavior Change [P2]
2-day foundational workshop (17-18 March 2016)

Over two days, Dr. Cugelman will show you how to recognize and apply over 50 principles of persuasive design psychology, as well as processes for auditing and improving digital technologies. By the end of the workshop, you will be able to reverse engineer the persuasive design strategies driving the world’s most successful websites, social media, and mobile apps.

Our training is science based, but offers simple and effective principles that work, with clear visual examples and hands-on exercises that will not only reinforce your learning but also your ability to apply them.

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Who this workshop is for

This course is designed for digital professionals who want guidance on science-based design and industry best practices. This course is ideally suited to:

• Usability and UI/UX professionals
• Graphic designers and interactive designers
• Digital marketing and advertising specialists
• Online health promotion specialists
• Conversion optimization & marketing researchers

What they're saying about Brian's workshop

“Great workshop! I enjoyed the training and it was very useful. We will start implementing some of the ideas in our projects.”
-Alex Aranda, Senior User Experience Designer, Samsung Electronics

“Participants at any level of digital marketing expertise will get value out of this class.”
-Emily Stone, Senior Partner Marketing Manager, Microsoft

“Brian really helped with illustrating persuasive design concepts and will help drive design decisions in the future.”
-Robert Hendry, Product & User Experience Leader, Salesforce.com Inc

“This workshop helped me to gain more insight into becoming a better UX designer. The page audits are tremendous and the toolkit is something I will use on a daily basis.”
-Czara de la Llana, Senior Interaction/UX/UI Designer, Yellow Pages

“This course was exactly what I was looking for. While I am familiar with the tools and tactics used in digital marketing I now have more insight to WHY we use/implement them.”
-Rochelle Skywarok, Digital Marketing Strategist and Investor Relations, Kin Communications

Our Toronto workshop are special

With our new training facilities in Kensington Market, we’re running our Toronto workshops with a smaller, more intimate class size.

Also, we’re throwing in full catering at no extra cost, with all food sourced from local vendors in Kensington Market, subject to Dr. Cugelman’s culinary approval. We’ll provide both carnivore and vegie/vegan options.

Our Toronto workshops always sell out. Space is limited.

Limited class size

We keep our class size small, to ensure that you enjoy a great learning environment. Since our classes are limited, we recommend that you reserve your spot as soon as possible. If the class is full, please join our waitlist and we'll notify you if a ticket becomes available.

Guarantees, Terms and Conditions

This workshop is subject to AlterSpark’s guarantees, terms and conditions.