Question 1

Will advancements in AI technology increase the rise of misinformation?

Accepted Answer

Many experts believe that generative AI will increase the spread of misinformation. Studies also indicate that AI-generated misinformation can be more persuasive than false content created by humans — which will create challenges as generative AI becomes more ubiquitous.

Question 2

How does misinformation affect the global economy?

Accepted Answer

According to a study by the University of Baltimore and cybersecurity firm CHEQ, misinformation costs the world economy $78 billion annually. This figure includes the direct economic damage caused by false information, as well as the rising expenses incurred to combat it.

Question 3

Why should I attend this event?

Accepted Answer

As misinformation becomes entrenched in our society, it’s more important than ever to build trust and effectively share accurate information. Our panelists will discuss their experience countering misinformation and implementing effective communication strategies.

PRSA Panel: The Role of Public Relations in Combating Misinformation