PRSA Nashville - February 2022 Meeting

Would you like to learn best practices for sharing and engaging on LinkedIn?

This session with Knight Stivender, a marketing data and analytics guru, will offer tips and tricks useful for you and your organization no matter where you are in your career.

Why LinkedIn Is Worth Your Time

Best Practices for Sharing and Engaging on the World’s Largest Business Platform

• More than 40 million people use LinkedIn to search for jobs each week, making it a fertile ground for employee recruitment.

• There are 61 million senior-level people on LinkedIn, making it an excellent platform to help your teammates and company executives become thought leaders.

• Four of five people on LinkedIn are able to make business decisions, making it a great place to scout for new business.

• By a double-digit margin, people are more confident that LinkedIn will protect their data than they are about the other big social platforms, making it a safe place to share ideas.

• Content creation on LinkedIn has increased by more than 60% since 2020.

Knight Stivender has 20-plus years of experience using data and analytics to help businesses increase market share and build engagement and loyalty among stakeholders. As director of integrated marketing and data analytics for MP&F Strategic Communications, she consults on accounts with a need for data-based marketing strategy – including digital advertising, email marketing, experiential marketing, and SEO/content strategy.