Prowesse Copywriting Boot Camp

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Westminster College

1840 South 1300 East

Salt Lake City, UT 84105

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Hello fearless women entrepreneurs!

Every successful business is founded on powerful words. Your ability to effectively articulate why you do what you do is the backbone of your business. And businesses require stellar writing now more than ever before thanks to social media, blogs, website content, and more.

Prowesse is a copywriting boot camp that gives women entrepreneurs the creative space to discover and evaluate the message they are sending to their target audience, whether that's through branding in general or specific content pieces. You'll learn what makes a successful messaging platform that will strengthen your brand, your business, and ultimately, create customer loyalty.

Catered to busy business women, Prowesse is designed to help you dedicate time to this important element of your business and make tangible progress during the event. As a bonus, you'll be able to collaborate with like-minded women and receive feedback on your ideas. Let's work through the writing process together! July 29 is going to an informative, fun, and productive day.

Looking forward to cranking out well-crafted content together!

Please email Prowessebootcamp@gmail.com with questions.


Date: Saturday, July 29, 2017

Time: 10 a.m. – 4:30 p.m.

Where: Westminster College, Malouf 201

Admission: $30, lunch included

Total seats available: 30

Upon registering, a campus map, parking map, and lunch details will be sent to the email address you provide.


9:45 a.m. Doors open

10 a.m. Session I: Your Story, Your Purpose, Your Message featuring guest speaker Ashley Mitchell, founder of Big Tough Girl

What you'll learn: Target audience research, storytelling, brand messaging

12 p.m. Lunch

12:30 p.m. Session II: Proof That You're a Writer

What you'll learn: Spurring creativity, writing methods, writing evaluation

Workshop: You'll practice some of the creation methods discussed to produce new, captivating ways to articulate who your company is.

2:30 p.m. Session III: Teach Your Brand to Walk and Talk

What you'll learn: Consistency, voice, tone, communications mediums, content calendars

Workshop: You'll perfect one of your writing projects (mission statement, brand statement, company story, a blog post, a social media campaignwhatever is on your to-do list) in small groups with other women entrepreneurs.


Ashley Mitchell created Big Tough Girl™ for all women who have experienced hard things and are looking for support and healing. She brings women together through workshops, meetings, and cruises, and sends out a lot of happy mail to women who need a boost. A number of podcasts and blogs as well as Utah Valley Magazine and Good Things Utah have featured Ashley's work. Additionally, Ashley is an advocate for birth mothers who have placed children for adoption. Ashley is the Big Tough Girl™. She embodies everything about he brand because it is near and dear to her heart. Her story will be valuable to hear as we talk about the importance of your story and how it influences your business. This will bolster the remainder of what we learn at Prowesse. She's authentic and original. She's REAL. And she's an inspiration to many. I'm excited for you to meet her!

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Westminster College

1840 South 1300 East

Salt Lake City, UT 84105

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