Programmatic Masters London 2017

ExchangeWire.comtracks ad tech, media buying trends and the data-driven display marketplace in the EMEA and the APAC regions. Delving deep into the business of automated media trading and the technology that underpins it, the site aims to keep readers up to date on all the latest news and developments from the exchange space.ExchangeWire.com provides opinion and analysis on the following sector companies: yield optimisers, specialist media buyers, ad networks, agency trading desks, publishers, data exchanges, ad exchanges and specialist ad-tech providers in the mobile, video and online display markets.

ExchangeWire

Programmatic Masters 2017, London - One-day Training Course Thursday, September 7
ExchangeWire brings our one-day Programmatic Masters training course to London, to accelerate your learning from industry experts and guest speakers, who will discuss relevant technology and effective case studies. 
Whether you are a marketing director or manager, account director, or planner from an agency, this course will reinforce the fundamentals of programmatic and give you the knowledge you need to be able to plan an effective programmatic strategy. Its content complements the topics covered at ATS London and we highly recommend those new to programmatic, and those looking to enhance their overall capability, to attend Programmatic Masters 2017 as a part of the ATS London experience.
What you will learn: - An overview of the programmatic landscape and ecosystem - The key technology platforms, partners and data providers in the region’s ecosystem - Client, agency, vendor roles and responsibilities - Finding a single customer view - Verification & brand safety, fraud protection, viewability - Exploring the data landscape - How bidding works - Types of available inventory - Driving your marketing strategy forward with programmatic - Test and learn: Designing programmatic experiments - Identifying the right data to drive campaign - Measuring programmatic - Programmatic beyond standard digital & video - Linking ad tech and martech stacks
* Tickets are non refundable. We will happily transfer the cost of the ticket to another ExchangeWire event or alternatively transfer the ticket to a colleague.

Six Storeys (The Loft)

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Programmatic Masters London 2017

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Programmatic Masters London 2017

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