Programmatic Foundations - Understanding the Programmatic Ecosystem

Rob is a Digital Consultant who has held senior positions at some of the North West's leading agencies. He has worked with technology driven advertising for the past 14 years and advised some of the countries largest brands.

Rob Weatherhead

Do you work in the marketing industry and want to understand more about programmatic? Or maybe you are a business owner wanting to understand what the future holds for advertising and how it is being reshape do by technology?
In this training session I will cover off the fundamentals of what you need to understand with regards programmatic technology and advertising. What all of the common acronyms actually mean. How does the technology piece together. Where does the money go you pay to a provider. And what does the technology mean for the future of other advertising channels.
It will be a small intimate session with plenty of chance to interact and ask questions, and will be kept light hearted and conversational.
After the session you will understand:
- what programmatic is and the common misconceptions about it
- the terminology people use and what it means
- the different programmatic technology and how it pieces together
- who are the main players in the programmatic space
- what data is available and how it can be used
- how the auctions work
- the different ways advertising can be bought programatically
- what are the common pitfalls with programmatic campaigns

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Programmatic Foundations - Understanding the Programmatic Ecosystem

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Programmatic Foundations - Understanding the Programmatic Ecosystem

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