Programmatic Foundations London 2017

ExchangeWire.comtracks ad tech, media buying trends and the data-driven display marketplace in the EMEA and the APAC regions. Delving deep into the business of automated media trading and the technology that underpins it, the site aims to keep readers up to date on all the latest news and developments from the exchange space.ExchangeWire.com provides opinion and analysis on the following sector companies: yield optimisers, specialist media buyers, ad networks, agency trading desks, publishers, data exchanges, ad exchanges and specialist ad-tech providers in the mobile, video and online display markets.

ExchangeWire

Programmatic Training The Programmatic Advisory and ExchangeWire bring you Programmatic Foundations, a two half-day training course that will provide you with knowledge and understanding of the strategy and theory behind programmatic marketing and advertising, as well as the principles of implementation and execution. The course will enable you to consider the current landscape of technology solutions available, and how you can best leverage data and technology to reach your consumers. 
This training session is suitable for those within brands and agencies new to programmatic marketing or those wishing to strengthen their foundation knowledge. The sessions will focus on four key pillars of programmatic advertising: data, measurement, creative, and publishers. 
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What will you learn? - The theory and principles behind the programmatic industry and relevant technology - Building a programmatic strategy for your business and how to plan this - How to apply this theory in practice, the challenges you need to be aware of and what you need to know next 
Who should attend? - Marketers and brand advertisers looking to better understand what programmatic advertising requires and how it can best be executed - Agencies working with clients to execute programmatic campaigns - Those new to programmatic, or those looking to build on their foundation knowledge with more detail of implementation and execution
* Please note this is a two half-day training course taking place on consecutive days - Tuesday, November 21: 9am-1pm - Wednesday, November 22: 9am-1pm
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Programmatic Foundations London 2017

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