Stop pulling your pricing out of your a$$ andhoping that it'll be profitable.
When you start your business, pricing is more like Cinderella’s fairy godmother when she finally finds her wand–you pull them out of thin air. With little to no data to work with–there’s not much you can do but guess on pricing.. But as time progresses guessing turns into strategy, facts and formulas. Or does it? For some business owners, strategic pricing never happens. Guessing becomes comfortable, and just hoping you have profitable pricing becomes better than facing the anxiety of knowing if it is or isn’t.
Well, that BS people are feeding you feels icky because what traditional sales talks about really prevents you from tailoring the experience for your client. And you LOVE your clients. So let’s detangle your current experience, and design something that makes you AND your client feel the love. Sound familiar?
