Product Strategy Workshop

Product Strategy Workshop

Effective Product Strategy is about the ongoing and collaborative creation of coherent choices. Learn how to make and execute them.

By Tim Herbig - Product Management Coach & Consultant

Date and time

Tuesday, January 21, 2025 · 9:30am - 5:30pm CET

Location

Glogauer Str. 6

Glogauer Straße 6 10999 Berlin Germany

Refund Policy

Refunds up to 30 days before event

About this event

  • 8 hours

This workshop teaches you the skills and techniques to structure ongoing strategic thinking to communicate and implement Product Strategy choices.

T his workshop can be combined with two consecutive workshops on Product OKRs and Product Discovery taking place over the following two days. Check the ticket options for bundle pricing options.


Learning Goals

  • Understand the scope of Product Strategy and how it fits with your Company Strategy.
  • Create an inspiring Strategic Narrative through a user-centered Product Vision and North Star Metric.
  • Clearly define your Strategic "Playing Field" through prioritized audiences, the progress they care about, and the alternatives your product is up against.
  • A lign value proposition with audience jobs and focus on differentiators that help you get chosen over competitors.
  • Execute your Product Strategy by connecting it to your OKRs, and Product Roadmap.


Concepts Covered

  • Useful Product Strategy over Good Product Strategy
  • Company Strategy vs. Product Strategy vs. Feature Strategy
  • Recognizing and connecting Product Strategy Patterns to form coherent choices
  • Product Vision and North Star Metric Development
  • Audience Trees to identify Strategy Wedges
  • Jobs-thinking and Value Proposition Design
  • Synthesizing and Communicating Product Strategy Choices through Statements and Frameworks
  • Leading OKRs derived Product Strategy Choices


For whom is this Training?

  • Heads of Product and VPs of Product looking for a new perspective on enabling the goal-definition and decision-making of product teams and departments.
  • (Senior) Product Managers who want to provide their product teams clarity and inspiration beyond the next Sprint.
  • Product Ops Managers, Agile Coaches, and Scrum Masters want to support product teams beyond Scrum rituals.
  • UX and Engineering Product Team members want to engage in continuous strategic discussions beyond Product Delivery.


What’s included in your Ticket?

  • 8 hours of hands-on concepts and guided practical implementation exercises
  • 60 minutes of Office Hours Q&A right after the official workshop end
  • Softcover W orkbook containing all materials, exercise instructions, and space for reflecting for you to keep and revisit in the future
  • 3 0-day access to my self-paced Strategy course for complementary learning (access granted after the training)
  • A light breakfast, healthy lunch, snacks, as well as hot and cold beverages
  • A Certificate of Completion for your LinkedIn profile
  • A really good time ;)


Photos Credits:

Claudia Timmann during Product at Heart 2023

Dark Horse Innovation

Tickets

Frequently asked questions

Will I get a copy of the presentation used in class?

You will receive a pdf document containing the slides shown in training and references and links to books and articles. The used Miro board will also remain active, allowing you to revisit your exercise outputs. I share the links and resources after the course has taken place, usually on the next da

Do you offer company-specific training?

If you are interested in having Tim teach one of his training formats for your organization, then please get in touch via hello@herbig.co.

Can I pay by invoice?

Yes, you can pay by invoice if paying by credit card is not an option for you. To do so, please contact me directly via hello@herbig.co and share how many places you want to book. Please note that a place is guaranteed when the invoice has been settled.

How many participants can attend in total?

This workshop is limited to a maximum of 25 attendees. This ensures that they are small enough to answer specific questions and big enough to have a sufficiently diverse group and engaging discussions.

Tags

Organized by

Tim Herbig - Product Management Coach & Consultant

As a Product Management Coach and Consultant, I enable product teams to make more evidence-informed decisions in line with their strategic choices by connecting the dots of Product Strategy, OKRs, and Product Discovery.

For over 10 years, I worked in various in-house and consulting roles as a Product Manager and Head of Product. I constantly challenged myself to make an evidence-informed way of working in industries like publishing, professional networking, and building Enterprise-level b2b SaaS applications. I know what it takes to balance large-scale product iterations with the scrappiness of a pre-Product-Market-Fit state.

I now help product teams develop and implement better practices that help them progress in their context instead of chasing artificially created "best practices." I achieve that through hands-on training, coaching offerings, in-depth courses, and intriguing content.

Early bird discount