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Pro/Design Masterclass

Nasdaq Entrepreneurial Center

Thursday, December 15, 2016 from 9:00 AM to 12:30 PM (PST)

Pro/Design Masterclass

Ticket Information

Type End
Entrepreneur Ended Free  
Student Ended Free  

Event Details

 Join us for

The Pro/Design Masterclass



A free half day masterclass including a panel, presentation, and interview exploring how startups can incorporate customer feedback into their corporate culture to stay in tune with customers’ needs.




Learn how to embed design research into your organization, better understand your target audience, and validate your assumptions.


Discover how to help everyone in the organization participate in customer research, and use those findings to make informed design decisions.


Help clients find the right people to talk to in order to validate the initial offering, pivot and change direction based on feedback, and encourage a culture of listening to what will make customers happy.



9:00-9:30 Registration 

9:30-10:15- Better Understanding Your Customers

Hear from past and present researchers at startups to learn how they incorporated customer feedback into their corporate cultures. Learn from their successes and failures, various research methodologies and approaches, and how they have refined their feedback process to stay in tune with customers’ needs.



Niveen Sayeed, Innovation + Design Strategist, UX Researcher/Designer and Cultural Futurist

Danae Holmes, PhD, UX Researcher at Twitch

Uday Gajendar, Principal UX Consultant

Amy Abito, UX + Visual Designer 


Megan Grocki, Director of Customer Insights at Nasdaq


10:30-11:15 - Best Practices for Starting and Scaling Customer Discovery

Speaker Megan Grocki

Customer-focused research will help you get answers to specific questions that are tied to business objectives. By gaining consensus on what you’re trying to accomplish and what you want to better understand, you can help your team make meaningful changes to the business/products/services. This session will help you start your customer research practice in a way that can grow with the business to keep your finger on the pulse of customer needs.

11:30-12:00 - Conversation with Steve Portigal

We’ll interview Steve Portigal, founder of Bay Area research consultancy Portigal Consulting, and author of Interviewing Users: How to Uncover Compelling Insights. Steve’s extensive interviewing practice coupled with his consulting expertise make him an ideal coach for entrepreneurs who want to discover and act on new insights about their customers.



Niveen Sayeed, Innovation + Design Strategist, UX Researcher/Designer and Cultural Futurist





  Danae Holmes, PhD, UX Researcher at Twitch





 Amy Abito, UX + Visual Designer 





Uday Gajendar, Principal UX Consultant 





Megan Grocki, Director of Customer Insights at Nasdaq






Steve Portigal, Founder of Portigal Consulting







The Nasdaq Entrepreneurial Center is a San Francisco-based non-profit that provides entrepreneurs with access to professional mentorship, classes taught by industry leaders, state-of-the-art media facilities, and events with high-profile thinkers.

Interested in learning about our programs?  Sign up for our newsletter here.  

Have questions about Pro/Design Masterclass? Contact Nasdaq Entrepreneurial Center

When & Where

Nasdaq Entrepreneurial Center
505 Howard Street Plaza Level
Plaza Level
San Francisco, CA 94105

Thursday, December 15, 2016 from 9:00 AM to 12:30 PM (PST)

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Nasdaq Entrepreneurial Center

The Nasdaq Entrepreneurial Center is a non-profit that delivers world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Based in San Francisco, the Center provides pro-bono education and support across critical topics that empowers entrepreneurs to overcome key business challenges, develop a network of influential peers and mentors, and build a sustainable, successful company.

Interested in learning about more of our programs?  Sign up for the Center Weekly here.

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