PRICING FOR GROWTH: Why Pricing is Crucial for Midsize Manufacturing Growth

In recent years, huge inflationary pressures have created a renewed emphasis on the importance of price. Unfortunately, many companies did not find themselves equipped to respond quickly enough to these pressures. In some cases, companies had not executed any type of price increase in years. The impact of too little, too late resulted in dire implications for their businesses.

But what if pricing, as a function, could be managed more proactively, not just as a response to cost increases, but as profit lever for your business, and a means for reinvesting those profits into more growth and innovation?

In this webinar, you will learn:

• Why pricing is much more powerful than volume on your bottom line
• How to manage the price decision-making process across various functions within your business
• How to manage volume and profit risk when making price changes
• How to uncover more about your unique value proposition to your customers, collect for that value, and defend your value with procurement organizations.
• How to appropriately structure your discount and rebate structures to reward your best customers, not just the best negotiators
• How to make regular price increases part of your business plan