Practical Tips to Globalize Your Website

North Dakota District Export Council and the U.S. Commercial Service / North Dakota

Learn how to create an international strategy for your website!

NDSU Barry Hall - Commodity Training Room 124

For questions, email Heather Ranck at heather.ranck@trade.gov or Haley Coffield at haley.coffield@trade.gov, or call 701-239-5080.

<h3>How many international sales does your website generate? </h3>Join us at comprehensive seminar on website globalization that will help you transform your website into an internationally-savvy version of itself. Whether your company is small and local or large and global, this interactive seminar will demonstrate specific steps you can immediately take to make your website more prominent internationally.  You will have access to a computer where you can test concepts and apply your knowledge in real time. As part of this information-packed day, you will also hear from a panel of local companies and experts who will share tips from their own experiences transforming their websites. Finally, participants in this seminar will receive a customized comprehensive website effectiveness assessment.<h3>You will leave this seminar knowing how to:</h3><ul><li>Identify the strong and weak points of your current website</li><li>Gain a better idea of who is visiting your website</li><li>Consider options for your domain strategy</li><li>Increase the number of international visitors to your website via targeted Search Engine Optimization (SEO)</li><li>Incorporate simple, free web structure changes that will attract international visitors</li><li>Avoid common mistakes that send the wrong message</li><li>Improve your client inquiry forms</li><li>Choose which website translation method works the best for your business</li><li>Identify local service providers if you want to take it to the next level</li><li>Take advantage of locally-available grant money to improve your website</li><li>Consider your international strategy and sales funnel with regard to your website</li></ul>PLUS: Compare your experiences with a panel of local practitioners about how their website contributed to their international successes. Who should attend?Marketing managers, sales managers, website directors/managers, and anyone involved with international presence/brand/strategy.Date: Tuesday, December 10thTime: 10:30 am - 4:30 pmLocation: Fargo, ND, USARegistration: $225 (Early Bird Registration: $195, if registered by November 21st)Registration Deadline: December 2ndLunch will be provided.For questions, email Heather Ranck at heather.ranck@trade.gov or Haley Coffield at haley.coffield@trade.gov, or call 701-239-5080. Seminar sponsored by the North Dakota District Export Council.

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