PR 101: how to scale your tech brand through authentic storytelling

Purplefish

This workshop session will help you explore the power of authentic brand and PR storytelling as a strategic growth tool

Runway east

Join comms experts, Jonathan Adams and Zoe Fawcett of Purplefish PR and brand communications agency. Whether you’re a B2B SaaS provider, a consumer app, or an emerging tech innovator, this session will help you overcome the trap of overreliance on your product or service features by exploring the power of authentic brand and PR storytelling as a strategic growth tool. What can you expect?<ul><li>The fundamentals of PR tailored to the fast-paced tech landscape</li><li>A hands-on opportunity to build your own 3-step PR storytelling blueprint</li><li>Creative strategies to build a differentiated brand footprint across your marketing channels</li></ul>This workshop goes beyond theory, expect actionable insights to help you stand out in crowded markets, attract investment, and retain great people. Event details Date: 8th October 2025Timings: 3:00 - 4.00pmMeeting Room: Pearl, located on the 1st FloorAddress: Runway East Bristol Bridge, 1 Victoria Street, Bristol BS1 6AAAbout PurplefishPurplefish is a values-driven, committed and well-connected agency of creatives with wide ranging skills - media and influencer relations, digital marketing, copywriting and content creation and event support – with expertise that spans external and internal brand communications.Specialising in supporting scale-up brands with broad experience in the tech sector, Purplefish works in partnership with their clients to grow their brand footprint. Their strong media relations capability means they help clients get seen by the right people, in the right publications, at the right time.A proud B Corp organisation and a UK Living Wage Employer, they operate their business across a triple bottom line of profit, people and purpose, proactively promoting equality and diversity in the creative industries, and working to break down barriers to entry in the creative sector.About Runway East: Runway East offer workspaces that boost team happiness and productivity - for teams from 1-100. With spaces across the South West and the rest of the UK, they've delivered over 1.2 million good days in the office. Looking for an office that your team will love? Get in touch with <a href="mailto:paige@runwayea.st" title="mailto:paige@runwayea.st" target="_blank" rel="nofollow noopener noreferrer">paige@runwayea.st</a>