During this Power Hour, co-founder and clinical director of RN Esthetics, Michelle Doran, will discuss how she built her RN Esthetics brand and give attendees a blue print for successfully doing so in their own market. She will discuss the importance of branding your business, building a team, creating your culture, what to say yes and no to, how to build membership programs, the importance of outreach and community support and more.
Key Takeaways:
- Why you need a brand for you business and how to create one.
- The importance of building a culture to guide your team and build your brand.
- When to grow and when to say no.
Meet Michelle Doran, MSN, APRN, BC, CANS:
Michelle Dyment Doran is a Board Certified Nurse Practitioner. She is the Co-founder and Clinical Director of RN Esthetics. In addition, she has the distinction of being a national trainer for Allergan Medical Aesthetics for both the Accelerate and Elevate programs. Ms. Doran serves as clinical faculty trainer for The Academy for Injection Anatomy, a prestigious cadaver course focused on anatomy and safe injection techniques.
Ms. Doran is known for her aesthetic eye, artful consultation, and business expertise. She has grown RN Esthetics from one location in 2012, to 3 locations and 28 amazing women as of 2024. Her practice has won over 40 Best of the North Shore awards and has a cult following on the North Shore. In addition, Ms. Doran has mentored and trained Aesthetic practice owners and providers nationally since 2015.
Ms. Doran received her BS from The University of Massachusetts Amherst in 1996 and a MS from Boston College, graduating summa cum laude in 2001. Ms. Doran has advanced training in Injectables, cannula, laser and skincare and primarily focuses on injecting and teaching.
Please note that ticket sales will end 24 hours before the event in order to create the best materials, experience, and communication possible for you before, during, and after the event. Thank you!
