Positioning and Messaging Class

Frederick Innovative Technology Center, Inc. (FITCI)

Join us as Whitney Hahn, Insight Instigator at #provokebetter, explains positioning and messaging for startups.

In this two hour seminar she will discuss the following:- Positioning and Messaging defined- Stake out a clear position or lose, and why- What is “a market”? (it’s not what your teacher told you)- Market adoption stages and why they REALLY matter to startups- How to address your market on their terms- How to say less and communicate more with your market-driven position- Clear positioning, the foundation for “messaging that resonates”- Buyer-based messaging and how to craft it- Using your position and message(s) to turn your market into leads and salesWorkshop Goals:- Designing and drafting your position- Pitching your draft position to others to see if it cuts through and resonates- and why this is the ONLY test that matters- Developing at least one buyer-based message based on your draft position- Leaving with the tools needed to determine who you should be talking to, how to break through their ambient noise, how to help them understand what you do - fast, and why it matters to them, and why they should buy it now- More leads and sales in less time__________________________________________________________________________________________Whitney Hahn is an Insight Instigator; Marketing Trainer, Coach and Consultant at #provokebetter - strategic communications with coaching, training and consulting services. #provokebetter is preparing growth stage B2B companies to Think it Better, Say it Better, and Launch it Better.Website: https://provokebetter.com/

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Positioning and Messaging Class

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Positioning and Messaging Class

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