Portfolio Development Workshop

APA exists to provide business tools that help photographic artists of all levels run a smarter, more creative, and profitable business.

APA Chicago

<H3>This Portfolio Development Workshop is a free APA Members Only event.</H3>
Beth Huerta from <A HREF="http://www.candacegelman.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Candace Gelman & Associates</A> teaches us how to build a killer portfolio that flows well, leaves a big impression, and can land that next assignment.
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Building your Portfolio to perfectly speak to your strengths as a photographer can be a royal pain the the backside. Let's face it, finding the right images and then assembling in the right flow between projects is equal parts art and science. It's not easy. The good news is that APA Chicago has invited Beth Huerta from <A HREF="(http://www.candacegelman.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Candace Gelman & Associates</A> to teach an exclusive workshop on best practices in Portfolio Development.
Along with her corporate career, Beth has worked as an adjunct professor in the photography programs at Drexel University and the University of the Arts. Two courses that Beth developed for Drexel, Production for Commercial Photographers and Portfolio Development, are now permanent requirements in the university’s BS in Photography curriculum. Beth brings serious academic know-how and street credibility to the process of building a killer portfolio.
In this workshop Beth will cover the following topics:
<UL>
<LI>What Constitutes an Effective Portfolio?</LI>
<LI>Identity and Cohesion</LI>
<LI>Knowing Your Audience</LI>
<LI>The Art and Science of Self Editing</LI>
</UL>
Beth will illustrate the above concepts by looking at artist portfolios from the Candace Gelman roster. By attending this APA event you can learn the skills necessary to take your portfolio to the next level.
If you would like to have your portfolio critiqued please send an email to Steven Brooks, director@apachicago.org.
<H3>Beth Huerta Bio</H3>
Beth became involved with photography 15 years ago. To supplement her income as a published fine art photographer, she worked as an assistant in New York. She also worked as consultant/editor for Dick Luria (a pioneer in the stock photography business), <A HREF="http://www.howardschatz.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Howard Schatz</A>, and the famed editorial photographer, Theo Westenberger, to name a few. Beth eventually accepted a full-time position as studio manager for <A HREF="http://www.williamhuber.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">William Huber</A>. She has since worked as studio manager, editor, and producer for <A HREF="http://damicostudios.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Pier Nicola D’Amico</A> and <A HREF="http://www.stephanierausser.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Stephanie Rausser</A>.
<H3>Our Mission</H3>
APA Chicago exists is to help photographic artists of all levels run a smarter, more creative and profitable business. We execute our mission by concepting and implementing events like the Portfolio Development Workshop. This event is free to all APA members.
Not a member? <A HREF="http://apanational.org/join/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Joining APA</A> is easy and can be done for as little as $50/year or $12/month.

Lindsay Gallup Photo

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Portfolio Development Workshop

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Portfolio Development Workshop

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