Pop-Up Like a Professional: The Art and science of successful pop-up shops

Pop-Up Like a Professional: A Workshop with April Caldwell, CEO of fayVen.com in collaboration with Action Zone

Join April Caldwell, Co-Founder and CEO of fayVen.com, for an exclusive workshop: "Pop-Up Like a Professional." In this engaging session, we'll delve into the art and science of successful pop-up shops and markets, exploring key strategies to elevate your business presence and connect with your target audience.

Event Description:

Unlock the secrets to successful pop-up shops and markets with April Caldwell, the visionary behind fayVen.com. In this immersive workshop, we'll cover everything you need to know to make your pop-up venture a resounding success.

Agenda:

1. Finding Ideal Locations:

- Discover the art of selecting the perfect locations for your pop-up ventures. Learn how to identify spaces that align with your brand and resonate with your target customers.

2. Understanding Customer Psychology:

- Gain insights into the psychology behind consumer behavior. Understand why people make purchases at pop-up shops and how you can tailor your offerings to captivate your audience.

3. Strategies for Display and Booths:

- Master the art of creating eye-catching displays and booths that leave a lasting impression. Explore design principles, layout strategies, and innovative display techniques that set you apart from the competition.

4. Overall Checklist for Pop-Up Success:

- Walk away with a comprehensive checklist that covers every aspect of organizing a successful pop-up shop. From logistics to marketing, we'll ensure you're well-equipped to navigate the intricacies of the pop-up market landscape.

Key Takeaways:

• Insightful strategies to find ideal pop-up locations.
• Understanding the psychology driving consumer purchases.
• Techniques for creating visually appealing displays and booths.
• A comprehensive checklist for organizing successful pop-up shops and market events.

Don't miss this opportunity to gain invaluable insights from April Caldwell, an industry expert with a proven track record in revolutionizing the pop-up market scene. Whether you're a seasoned entrepreneur or just starting, "Pop-Up Like a Professional" promises to equip you with the tools and knowledge to make your pop-up ventures thrive. Reserve your spot now for a workshop that could transform your business!

About the presenter:

April Caldwell is the Co-Founder & CEO of fayVen.com, the "Airbnb of retail space." With an MA in Entrepreneurship and a BS in Business Management, April combines academic expertise with a passion for innovation.

A 10-year USAF Veteran, she's also on the board of Action Zone a non-profit that helps Veterans and military members and their families start and grow their businesses, and an alum of Stella Labs, Soaring City, Embarc Collective, Tampa Bay Wave, Bunker Labs and more. Her entrepreneurial journey includes programs like EBV, V-WISE, EDGE, and STRIVE with the Institute for Veterans and Military Families at Syracuse University.

April's accolades include winning the Warrior Rising business shower competition, David Meltzer's Two Minute Drill on Bloomberg, St. Pete Pitch Night, and receiving the Everyday Entrepreneur Venture Fund and Steve Fund Grant.

Featured in news outlets and named a Top 23 Startup to Watch by Tampa Bay Inno, April's impact reaches wide. She's a children’s ministry volunteer, the former owner of The Princess and The Popper, and a previous supervisor at The Department of Veterans’ Affairs.

About Action Zone:

Action Zone helps the military community learn the business of running a business ensuring economic success post service through entrepreneurship. Action Zone provides the knowledge entrepreneurs need to ideate through their idea and develop their business model canvas, providing them more opportunity for success beyond the startup phase. We equip them with the network, tools, and opportunities needed to launch and grow successful businesses. Action Zone moves them from lifestyle entrepreneurs to successful business owners with programs developed by seasoned entrepreneurs and business owners. If you’re interested in getting involved by sharing your expertise or through sponsorship email us at info@actionzonetampa.com.

Special thanks to our venue host, the Entrepreneur Collaborative Center.