Pilot Workshop: Module 1 – Plan Your Shopify Store Structure

Plan your Shopify store structure, map your pages, and start organizing content, keywords, and SEO for a site that actually works.

This workshop is for anyone wanting to launch or refresh a Shopify store — whether your site is stagnant, brand new or, almost brand new. No prior experience is required, and you don’t even need a Shopify subscription yet (we recommend starting one just before Module 2 if you don’t already have it). Bring your laptop and a willingness to work hands-on and get your ideas onto paper.

By the end of this workshop, you will have a complete blueprint for your Shopify store — menus, webpages, and overall structure — with a strong understanding of the keywords that will help sell your products. Whether your Shopify store has been stagnant, confusing to navigate, or brand new, this workshop will give it clear direction and actionable next steps.

You’ll work through:

• Defining your site menus
• Mapping out webpages and navigation
• Discovering key messaging for your pages
• Using keywords to structure your pages for search engines and visitors.

This is a pilot workshop, limited to 10 participants to keep the day hands-on and interactive. Participants will learn from each other as well as from me, and you are encouraged to take an active part in teaching others — if you want to learn, teach.

Morning tea, lunch, and afternoon tea are included, along with all materials (worksheets, pencil, eraser). Participants will need to bring their own laptop.

Please note: registrations close 3 days before the workshop (evening of Tuesday 24 March) to allow time for materials and catering preparation.