The Art of Personalisation: Winning Strategies for Modern Selling

Beyond Transactions: Where Authentic Connection Meets Business Growth

In an age where buyers are bombarded with generic pitches and automated messages, personalisation isn't just a competitive advantage, it's the difference between being ignored and being remembered.

Join us for an evening with five industry leaders who've mastered the delicate balance between selling effectively and connecting authentically.

No rehearsed pitches or theoretical frameworks. Just real conversations about what's actually working now.

The Experts

Saffron Sumner — PR powerhouse behind some of the biggest names you know. She'll reveal how personalisation at scale has opened doors that advertising budgets can't.

Kelly West — Founder of a relationship-first networking organisation where genuine connection trumps transaction. Learn how she's built a community where "people who like people" naturally do business together.

Joe M-C — The mind behind Cash Flow Funnels that convert without feeling mechanical. He'll break down how personalisation transforms standard sales processes into revenue-generating relationships.

Alex Moore — Sales copywriter who knows that words sell when they feel written specifically for you. Discover how he crafts messages that make readers think "this person gets me."

Josh Blackburn — Email marketing specialist for D2C and ecommerce brands who's cracked the code on standing out in crowded inboxes. He'll share the exact personalisation techniques that are driving open rates and conversions in 2025.

What You'll Walk Away With

• The psychological triggers that make personalisation work (and why generic approaches are increasingly failing)

• How to scale personalisation without losing the human touch

• The subtle difference between "personable" and truly "personal" selling (and why most get it wrong)

• Practical methods to gather and leverage customer insights without being creepy

• How to build systems that allow for authentic connection in every customer touchpoint

• Real examples of personalisation that generated measurable ROI

Who Needs To Be Here

• Business owners tired of competing on price and features alone

• Sales professionals looking to cut through the noise and build lasting relationships

• Marketers struggling with declining engagement and conversion rates

• Founders who want to bake personalisation into their company DNA from day one

• Anyone who believes business should be human first, transaction second

The Details

Our last event sold out with people still messaging for tickets the morning of. Don't miss out on this one.

Date: 1st May

Time: 4-6pm

Location: Shoreditch Exchange, London

Networking: Come for the insights, stay for the connections. Drinks and conversation to follow the panel.

"The panel discussions at Roundtable are unlike any other event in Manchester. No fluff, no pitching, just honest conversations that you can actually use. I walked away with three new strategies I implemented the next day." — Attendee from our March event