P3-Canva Made Easy for Small Business Owners With Zero Design Experience

TheNY Public Library, Thomas Yoseloff Business Centeris a premier public business library with electronic resources, programs, and services for start-ups and established businesses seeking expansion, those seeking information on their personal finances, as well as job seekers from entry to executive levels.  Advisory services are offered by experienced librarians, certified financial planners, and financial fitness coaches.V﻿isit ourevents calendarfor more event listings.If you have a question that requires research, our Business Librarians are able to help.Simply click here to book a 30-min video consultation. It's free, confidential and tailored to your business needs: nypl.org/smallbizconsultation

NY Public Library, Thomas Yoseloff Business Center

Finally feel confident creating content that matches your business and brand style.

Canva Made Easy for Small Business Owners

Finally feel confident creating content that matches your business and brand style. You’ll learn step-by-step how to create your own graphics, brand assets, animated gifs, and videos—even if you've never opened Canva before.

**This event will be online only**NOTE: If you missed Part1 and/or 2, sign up for Part 3 and you will receive all replays after the event is over.Think you’re “not a designer”? Don’t worry—this new 3-part series is made just for you.Whether you're an entrepreneur, freelancer, or side hustler, these friendly and practical programs will show you how to use Canva, the design tool that helps small business owners create professional-looking visuals with ease.You’ll learn step-by-step how to create your own graphics, brand assets, animated gifs, and videos—even if you've never opened Canva before.Each session is beginner-friendly and can stand alone, but you'll get the most out of it by attending all three. <h3>3: Make Animated GIFs and Short Videos</h3>► 8/4/2025 from 12-1:30pm ETBring your brand to life with movement—perfect for social media and beyond. This fun session will show you how to create simple animated posts, short videos, and eye-catching GIFs using Canva’s toolsand features. It will be easy, practical, and focused on what small businesses need to stand out online. Don't miss your chance to turn Canva into your most powerful marketing tool with this new series designed just for you. Sign up now and take the first step toward building a powerful visual presence with Canva!

<h3>About the Speaker: Helena Escalante</h3>

<a href="https://www.helenaescalante.com/" title="https://www.helenaescalante.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Helena Escalante</a> is an accomplished marketing strategist, certified copywriter, and content creator with a unique ability to craft compelling messages in both English and Spanish. Focused on empowering businesses to optimize their sales, improve communication, and authentically grow their influence, Helena has become a sought-after expert in her field.Helena’s love for words can be seen in her engaging TEDx Talk, <a href="https://www.youtube.com/watch?v=7rFRJLkyuhw" title="https://www.youtube.com/watch?v=7rFRJLkyuhw" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">"The Power of Words to Change Your Life," </a>which quickly gained traction, accumulating 10,000 views within the first three days of its release. Her widely-read blog spans readership in over 180 countries, and gained recognition from American Express as “a resource for women-owned businesses.” Her book, <a href="https://amzn.to/3Wpxidx" title="https://amzn.to/3Wpxidx" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">The Quickest Guide to Content Creation</a>, skyrocketed to #1 on Amazon's international bestseller list in web marketing, media, and communications.Helena's success as an entrepreneur has been recognized by Smart Hustle Magazine, which awarded her the "Entrepreneur of the Year Award," and Hibox.co, which named her a "Top 10 Leadership Influencer." Her dedication to the small business community through her weekly programs at The New York Public Library over the past decade has directly impacted over 50,000 entrepreneurs to date.

<h3>Please note:</h3>IMPORTANT! You’ll need to be logged in to Eventbrite to access the webinar on the date of the program. For this, you’ll need to create a (free) account with Eventbrite using the same email address that you used to register for the event.This program will be held using Zoom. The link to access the Zoom webinar will be sent to you via a confirmation email after you register.If you’re unfamiliar with the features of Zoom please take a moment to familiarize yourself with them here: <a href="https://support.zoom.us/hc/en-us" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://support.zoom.us/hc/en-us</a> or look up any online tutorial. Zoom may process some personally identifying information about you, for more information please review <a href="https://zoom.us/privacy" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://zoom.us/privacy</a>.Click here to view <a href="https://www.nypl.org/help/about-nypl/legal-notices/privacy-policy" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">NYPL's Privacy Policy</a>.

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