P2-Canva Made Easy for Small Business Owners With Zero Design Experience

Finally feel confident creating content that matches your business and brand style.

**This event will be online only**

NOTE: If you missed Part 1, sign up for Part 2 and you will receive both replays after the event is over.

Think you’re “not a designer”? Don’t worry—this new 3-part series is made just for you.

Whether you're an entrepreneur, freelancer, or side hustler, these friendly and practical programs will show you how to use Canva, the design tool that helps small business owners create professional-looking visuals with ease.

You’ll learn step-by-step how to create your own graphics, brand assets, animated gifs, and videos—even if you've never opened Canva before.

Each session is beginner-friendly and can stand alone, but you'll get the most out of it by attending all three.

Part 2: Create a Simple Brand Kit + Eye-Catching Images

► 7/28/2025 from 12-1:30pm ET

Keep your visuals consistent and on-brand with easy, guided steps anyone can follow. In this session, you’ll learn how to create a basic brand kit (your logo, colors, and fonts), and how to use Canva’s tools to quickly generate content ideas and visuals. The focus of this session will be on the types of images small businesses need most: social media posts, graphics, presentations, and other promotional content.

3: Make Animated GIFs and Short Videos

► 8/4/2025 from 12-1:30pm ET

Bring your brand to life with movement—perfect for social media and beyond. This fun session will show you how to create simple animated posts, short videos, and eye-catching GIFs using Canva’s toolsand features. It will be easy, practical, and focused on what small businesses need to stand out online.

Don't miss your chance to turn Canva into your most powerful marketing tool with this new series designed just for you.

Sign up now and take the first step toward building a powerful visual presence with Canva!

About the Speaker: Helena Escalante

Helena Escalante is an accomplished marketing strategist, certified copywriter, and content creator with a unique ability to craft compelling messages in both English and Spanish. Focused on empowering businesses to optimize their sales, improve communication, and authentically grow their influence, Helena has become a sought-after expert in her field.

Helena’s love for words can be seen in her engaging TEDx Talk, "The Power of Words to Change Your Life," which quickly gained traction, accumulating 10,000 views within the first three days of its release. Her widely-read blog spans readership in over 180 countries, and gained recognition from American Express as “a resource for women-owned businesses.” Her book, The Quickest Guide to Content Creation, skyrocketed to #1 on Amazon's international bestseller list in web marketing, media, and communications.

Helena's success as an entrepreneur has been recognized by Smart Hustle Magazine, which awarded her the "Entrepreneur of the Year Award," and Hibox.co, which named her a "Top 10 Leadership Influencer." Her dedication to the small business community through her weekly programs at The New York Public Library over the past decade has directly impacted over 50,000 entrepreneurs to date.

Please note:

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