Optimizing Your Website: Creating a User Experience That Converts

Santa Cruz Small Business Development Center and County of Santa Cruz Office for Economic Development

Learn how to revise your business’s website to be more effective as a sales and marketing tool!

<p>This class is designed for anyone with a website who wants to increase the number of visitors who take the next step in the process to becoming a customer. Cassie Blom will lead you through basic best practices around calls to action, value proposition placement, site architecture, and more. Note: this class will not cover how to drive more traffic to your website, but rather how to create an impactful experience once users reach your site.</p><p>Some topics that will be covered  include:</p><ul><li>Overview of UX (user experience)</li></ul><ul><li>Site architecture </li></ul><ul><li>Types of friction</li></ul><ul><li>Basic call to action </li></ul><ul><li>Best practices</li></ul>

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Optimizing Your Website: Creating a User Experience That Converts

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Optimizing Your Website: Creating a User Experience That Converts

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