OneRedmond Lunch & Learn: Effective Customer Segmentation

Join us at Together Center on Wednesday, June 6th for this month's edition of OneRedmond Lunch & Learn! We’re excited to welcome Shawn Palmer, ASBC, MSML, Certified Business Advisor to help business owners navigate effective customer segmentation.

Stop Wasting Money! Generate More Revenue and Profitability via Effective Customer Segmentation

Have you ever invested money in a marketing campaign only to not realize a return? Do you ever question how to generate more sales, new customers, or increased profit? Of the customers you value most, have you ever wondered how to attract more of them to your business?

Solutions to many business challenges can be traced to a better understanding of customer segments.

In this workshop, learn how to align key variables in your marketing strategy to scale up and drive profit:

• Customer segment demographics, psychographics, and behavior patterns
• Your business’s Unique Value Proposition, branding, and effective marketing channels
• The Customer Acquisition Experience

Registration is required. Lunch will be provided.

Register now to reserve your place!

• $30 OneRedmond members
• $45 Non-members

If you are unsure if your organization is a OneRedmond member, please check our member directory here. Interested in becoming a member? Click here to learn more!

Featured Speaker:

Speaker Bio:

As our East King County Small Business Development Center (SBDC) Advisor, Shawn Palmer provides no-cost, one-on-one, confidential advising to help entrepreneurs and small business owners start, grow or buy/sell their businesses.

A decorated Navy Veteran accredited small business consultant and professional mentor; Palmer will share his expertise with the East King County business community based on his 21 years of entrepreneurial experience. Palmer also served as a parent volunteer in the Lake Washington School District. He graduated Magna Cum Laude from Central Washington University with his BS in Business Administration, and from WGU with his Masters in Management and Leadership. His role will help East King County small businesses solve the challenges of recovery from the pandemic and building resilience going forward.