SAKE-CON NYC Fall : Sake Day '25
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SAKE-CON NYC Fall : Sake Day '25

Par Upstairs NYC
55 BroadwayNew York, NY
oct. 10 , 2025 at 18:00 EDT
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Prepare to immerse yourself in an epic SAKE-CON extravaganza!

Prepare to immerse yourself in an epic SAKE-CON extravaganza!

SAKECON NYC : Sake Day 2025


Prepare to immerse yourself in an epic SAKECON extravaganza!


🌟 EVENT HIGHLIGHTS 🌟

Ultimate Premium Sake Selections: Over 40 breweries and 65 sakes! — Featuring many award-winning and rare sakes!

Free sampling Dasai Blue Sake Mille Crêpes by Lady M *Till supply last

Super Premium Tasting (Premium Ticket Holders Only) — Taste prestigious, top-tier sake normally served only by the bottle at fine restaurants.

Mouthwatering Japanese Food Delights and special sake cocktails by NR — Carefully curated bites to pair with your sake. *Food is available to purchase

Live Entertainment — Feel the rhythm with a DJ set and LED Electric Violin performance by global artist Sarina The Violin Diva @theviolindiva!

Paired with complimentary vegan chocolate, vegan cheese, and caviar for a unique and elevated tasting experience. *Till supply last

Marketplace — Discover unique Japanese goods.

Take-Home Sake Glass — Receive an original sake tasting glass as a keepsake!*Note: Door ticket purchases do not include the glass.

GIVEAWAY: Original Izak Zenou Tote bag, Original merch by each brewery by social share! *Till supply

● Special Guests!

A dedicated photo booth where you and your loved ones/friends can snap unforgettable memories!

Theme: All White — Dress to impress in your best white outfit!

Venue: FiDi’s most stylish space with industrial-chic design — perfect for an unforgettable evening.

Want More Sake? You got it! Extra tasting tickets available on-site:👉 $20 for 5 additional tastings (for ticket holders only)

More to come!


🎟 TICKETS


🍶 General Admission

Early Bird: $75 | Regular/Door: $85🕢 Entry at 7:30 PM✔ Includes up to 15 sake & cocktail tastings of your choice(Approx. 3–4 glasses of wine, $150 value)


🍶 Light Tasting Ticket

Early Bird: $35 | Regular/Door: $45🕢 Entry at 7:30 PM✔ Includes up to 5 sake & cocktail tastings(Approx. 1–1.5 glasses of wine, $60 value)


💎 Premium VIP Ticket (Limited)

$120🕕 VIP Entry at 6:00 PM✔ Includes up to 15 sake & cocktail tastings, including 2 super premium sakes🍶 Taste rare sake usually only sold by the bottle — now by the glass!


⭐️ VIP Entry Ticket

$85🕕 Entry at 6:00 PM✔ Includes up to 15 sake & cocktail tastings(Approx. 3–4 glasses of wine, $150 value)


🏮 All Tickets Include:

  • A take-home original sake glass* Note: Door tickets do not include the glass
  • Entry to all entertainment, food vendors & artisan marketplace
  • Must be 21+ to attend
  • Advance purchase only — tickets will sell out!


Celebrate Sake Day — A Journey into Japan’s Finest Craft

Join us as we toast to Sake Day (October 1) — a nationally recognized celebration in Japan honoring the beginning of the sake brewing season.Step into a world where ancient craftsmanship meets modern flavor, and indulge in a curated tasting of premium Japanese craft sake.

This isn’t just an event — it’s a cultural voyage through the spirit of Japan. From delicate aromas to bold umami notes, let your taste buds be transported across centuries of tradition and innovation.

Expect more than just sake. Think artisan food pairings, cultural showcases, and unforgettable surprises that celebrate the artistry of Japan.


Mark your calendars — There's more to come! We've got additional surprises up our sleeves.

Calling all sake lovers! Prepare to raise your glasses in celebration! This autumn, SAKECON returns with even more flavor, flair, and fun for Sake Day — tastings, cultural activations, Japanese delights, with a stylish crowd dressed in “All White” — symbolizing the purity at the heart of sake.

Why “All White”? The Secret of ShinpakuDid you know that premium sake starts with something called Shinpaku – the mysterious, snow-white center of sake rice? This soft starch center allows fermentation to create smooth, elegant sake.

It’s not just rice — it’s precision, tradition, and centuries of Japanese craftsmanship in every sip. Picture this immersive space of showcasing the vibrant sprit of Japan into a SAKE-CON fiesta! ​

Here's a taste of what you can expect:

  • Special Sake Selection:Brace yourself for an unforgettable walkaround tasting experience featuring handpicked, exquisite Sake varieties. Stay tuned for more details! *Refer to the ~Participating Sake Brewries~ section for details.

AOKI SHUZO @yukiotoko1717

BROOKLYN KURA @brooklynkura

DASSAI BLUE @dassai_blue

HAKKAISAN @hakkaisansake

HEAVENSAKE @heavensake

IWA www.iwa-sake.jp

KATO SAKE WORKS @katosakeworks

KIKUSUI @kikusui_pr

KUROSAWA @9630sake

MAITSURU TSUZUMI www.maitsuru.com

MIZUBASHO www.mizubasho.jp/en

NOGUCHI NAOHIKO noguchi-naohiko

ORIGAMI SAKE @origamisakeco

SHIMEHARITSURU by Miyao Shuzo @miyao_sake

SHINKAME www.shinkame.co.jp

TAKARA @takarasakeusa

TYKU www.tykusake.com

UKA @hatsumago_tohokumeijo

YAMATOSHIZUKU by Akita Seishu @akitaseishu

Kizakura Brewery Kizakura Perle

Homare Brewery Homare Karahashi Junmai Ginjo

Yumegokoro Brewery Naraman Junmai Muroka Bin Hi Ire

Fukumitsuya Brewery Kagatobi Ai Junmai Daiginjo

Otokoyama Brewery Otokoyama Tokubetsu Junmai Sushi Booster

More to follow

Dassai Blue Sake Mill Crêpe FREE sampling by Lady M

The sake cake you've been waiting for—Limited Edition of Dassai Blue Mille Crêpes, where French finesse meets Japanese elegance. Layers of delicate crêpes and sake-soaked vanilla sponge cake are paired with a velvety sake kasu pastry cream. Topped with a white chocolate sake kasu glaze, powdered sugar, and shimmering gold leaf, this creation showcases the luxurious essence of Dassai Blue 23 sake. You won’t want to miss. *Till supply last

www.ladym.com

Mouthwatering Japanese Delights and special sake cocktails by NR


We’re excited to share that NR Restaurant, one of NYC’s most beloved Japanese dining spots, will be serving their signature dishes at SAKE-CON! Known for their creative Japanese cuisine and stylish presentation, NR will be offering a special menu available for purchase to pair perfectly with the premium sakes featured at the event.

At the heart of NR is cocktail visionary Shigefumi “Shige” Kabashima, formerly of the iconic Angel’s Share, whose storytelling-driven mixology brings together hand-cut ice, smoke, flavor layering, and elegant presentation.

From savory bites to flavorful pairings, their dishes will elevate your tasting experience and give you a true taste of Japanese culinary craftsmanship. Don’t miss the chance to enjoy NR’s mouthwatering creations alongside the finest sake selections!

What's Sake Day?

Sake Day, or “Nihonshu no Hi”, is celebrated annually on October 1st in Japan.It marks the official start of the sake brewing season — a time when rice is freshly harvested and the ideal brewing conditions begin.

Established 1978 by Japan Sake and Shochu Makers Association (JSS), Sake Day honors centuries of traditional craftsmanship, cultural heritage, and the deep connection between sake and Japanese life. It’s more than just a drink — it’s a symbol of community, celebration, and artistry.

Whether you're a sake connoisseur or a curious first-timer, Sake Day is the perfect time to raise your glass and discover the diverse flavors, aromas, and stories behind Japan’s national drink.

Kanpai! 🍶✨

About Upstairs

Upstairs NYC is a non-profit organization formed in 2022 to promote friendly relations between New York and diversity culture. A growing community and with a focus on promoting learning and community engagement across 4 pillars: art and culture, lifestyle, technology, and food. The organization regularly hosts panel discussions, holds experiential events, cultural celebrations and socials.

www.upstairsnyc.org

@upstairsatnyc


Crowd Photo Release

By entering the event, you consent to having your image captured by official photographers and videographers. The resulting materials, including still photographs, video and audio recording may be used by Upstairs NYC for the promotional entities without restriction or financial compensation, in news materials, promotional materials, on the web, social media and other properties. If you do not agree to having your image captured or recorded, please do not enter the event venue.


REFUND POLICY

The event fee is non-refundable. You can, on the other hand, transfer a ticket to a friend.


If an event is postponed, rescheduled, or moved, your tickets are still valid for the new date and no further action is required. Emails will be sent to ticket holders notifying them of any available refund options for the event.


We check ID at the entrance. Attendees 21 years of or older will be provided wristband at the check-in, please wear the wristband while you attend the event, we only provide alcohol drinks to the guests who wears the wristband.


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Upstairs NYC
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oct. 10 · 18:00 EDT