NY StartUP! Workshop 1:Company Description, Industry, and Target Market

**This event will be online only**

Paisley Demby provides an overview on crafting your company description, analyzing your industry, and identifying your target market.

The discussion includes -

• Drafting Your Company Description
• Researching Your Industry
• Drafting the Industry Analysis Section of Your Business Plan
• Identifying Your Customer
• Drafting the Target Market Section of your business plan

Learn the key pieces of information that a business plan requires and how to get that information.

To prepare for this workshop, view the following sessions of the Business Plan Boot Camp

• Session 1: Crafting Your Company Description
• Session 2: Analyzing Your Industry
• Session 3: Analyzing Your Target Market

Click here for access to the Business Plan Boot Camp recordings and resources.

This is the first training workshop for the New York StartUP! 2024 Business Plan Competition. This session will be offered three times in May.

To participate in the Competition visit nypl.org/bizplan for details.

About the Presenter:

Paisley Demby

Paisley Demby has been responsible for the training and development of over 12,000 business owners. A recognized authority on business and leadership development Mr. Demby is a highly sought-after speaker, Executive Coach, and CEO trainer: offering dynamic keynote and general session presentations, in-depth seminars, and lively executive development training courses that inspire audiences to take action in the areas of business strategy, leadership, marketing, sales, and finance. Mr. Demby draws upon over 25 years of business development and finance experience working with startups to large-scale multimillion-dollar corporations.

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