Nonprofit Fundamentals: Individual Donor Development

Understanding how to raise money from individual donors is paramount to nonprofit organizations. Finding and cultivating individual donors is a work-intensive, long-term investment for any nonprofit. Learn how to master practical techniques for successful individual contributions related to prospect research, cultivating individual support, making "the ask," and stewardship. Also, where to start your prospect research, tips on best research sites, and utilizing the information found to cultivate and solicit potential donors. Participants will learn how to build and use donor databases to implement fundraising strategies successfully.