Needs, Wants, and Dreams - The Art of Persuasion

Join us in this captivating workshop, where we delve into the profound importance of understanding 'needs,' 'wants,' and 'dreams' in the art of persuasion. Discover how engaging someone who recognizes their need for help is far simpler than convincing someone who merely sees the benefits without a strong desire for change.

Maslow reminds us that for the starving man, food is God. Similarly, any pressing need dominates our attention, turning into a "pain point" or "objection" that we must address. This is where our opportunity to help and persuade lies.

Our goal is more than just to present logical reasons for our prospects to benefit from our services. Instead, we must focus on understanding what they truly need and want. This personalized approach fosters genuine connections and commitments.

Workshop Activities:

1. Interactive Exercises: Engage in activities to understand and identify needs and wants.
2. Self-Assessment: Perform an honest assessment of your personal and professional needs and wants.
3. Engage Others: Learn techniques for effectively discovering and addressing your customers, prospects, and colleagues' needs and wants.

Embark on a transformative journey with us, where you'll enhance your professional skills and learn to thrive in a world where the human touch is invaluable. Acquire the essential people skills that will set you apart in 2024 and beyond.

Free admission with registration

Includes a post-training social mixer