Navigating the System for Award Management (SAM)

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The System for Award Management (SAM) is the official website for companies wanting to do business with the federal government.

About this Event

In Fiscal Year 2020, the US federal government exceeded its small business contracting goal for the eighth consecutive year, awarding 25.6% in federal contract dollars to small businesses totaling $143.4 billion, an increase from the previous fiscal year of nearly $14 billion.

The System for Award Management (SAM) is the official website for companies wanting to do business with the federal government. There is no cost for registering in SAM, however, the registration process can be difficult for new registrants.

Registering in SAM is a critical step in federal contracting as it is the primary database for the collection, validation, and storage of data from businesses interested in selling to the US. If you want to do business with the federal government – you must be registered in SAM.

Webinar Topics Include:

  • SAM overview
  • Preparing for SAM registration
  • Understanding Federal Acquisition Regulation (FAR) requirements in SAM
  • Common pitfalls and resolutions
  • Utilizing SAM for success


Mary Jo Juarez, Procurement Specialist, Norcal PTAC

Mary Jo Juarez has extensive contracting experience as a former Contracting Officer for the Department of the Navy. In her position as the Deputy for Small Business, Mary Jo discovered her lasting passion of educating and helping small businesses to become successful in obtaining and performing in the government contracting arena. She specializes in working with small businesses to help them understand and work through the maze of regulations and requirements in government contracting. Mary Jo is a "connector "of small businesses, agencies, and prime contractors; helping to establish relationships which benefit all parties.

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Norcal PTAC

Northern California Procurement Technical Assistance Center provides no-cost government contracting counseling, bid matching, and training for businesses located in our 15-county service area in Northern California.

Northern California Small Business Development Centers

Norcal SBDC is a nonprofit network made up of 18 centers that are dedicated to helping small businesses with every aspect of business creation, growth, management, and operation. Find your local SBDC today to start receiving one-on-one advising and low cost training.

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When you register you will receive the link to join the webinar as well as the webinar recording, slides, and any other handouts once the event has passed. Did you miss this webinar? Browse Past Webinar Recordings.

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Visit Norcal PTAC's website for government contracting resources and upcoming training. Sign up to receive our monthly newsletter.

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Norcal SBDC | Norcal PTAC

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