Navigating Data Privacy in Healthcare Marketing
In an era where personalized, data-driven strategies define modern marketing success, healthcare marketers face a uniquely high-stakes challenge: balancing performance with privacy.

As regulations like HIPAA evolve and consumer expectations for data transparency increase, it’s more important than ever to implement data-centric strategies that remain compliant, ethical, and trustworthy.

Join a panel of leading experts from healthcare and health tech as they share how their organizations are navigating today’s privacy landscape — including Mike Julian (Definitive Healthcare), Adam Putterman (Ours Privacy), Matt Russell (Unlock Health), and Christine Skiffington (Inspira Health)—as they share how their organizations are navigating today’s complex privacy environment.

You’ll learn:
• Privacy-First Personalization – Deliver relevant content using aggregated, de-identified, or first-party data.
• Clear Consent & Transparency – Build trust through consent-based tracking and clear data use disclosures.
• Partner Accountability – Maintain compliance with strong vendor oversight and regular audits.
• Tech That Enables Trust – Use platforms built for HIPAA-compliant marketing across CRM, analytics, and targeting.
• Marketing Without PHI – Apply compliant segmentation strategies using geographic, behavioral, or predictive data.

Done right, data-driven healthcare marketing can be both high-performing and privacy-respecting. Marketers who lead with trust will stand out—not just for their results, but for how they achieved them.

Meet Your Panelists:

Mike Julian – Principal Consultant, Population Intelligence & Activation

Mike “MJ” Julian helps organizations use predictive consumer intelligence to drive acquisition and retention strategies. He joined Definitive Healthcare when the company acquired Populi.ai. Prior to Populi, MJ was VP of Healthcare Marketing at Evariant, which was acquired by Healthgrades, spun out to Mercury Health, and resold to WebMD. MJ draws inspiration from these experiences to advise Definitive Healthcare clients on a better approach to 1:1 predictive targeting in healthcare.

Adam Putterman - Co-founder | Ours Privacy

Adam Putterman is a co-founder of Ours Privacy, a HIPAA compliant CDP and privacy platform used by many of the largest digital health companies, health systems, and medical brands across the country. Previously the CMO of a nationwide therapy platform, he is also a published author and guest lecturer on privacy-first growth, HIPAA-compliant marketing, and analytics. Adam holds an MBA and an MS in Design Innovation from Northwestern University’s Kellogg School of Management and a BS from Washington University in St. Louis.

Matt Russell – GM Performance Marketing | Unlock Health

Matt leads Unlock Health’s performance marketing team, delivering digital strategies across SEM, SEO, web development, and analytics to drive measurable results for over 250 clients. He began his career leading operations at a boutique digital agency before spending five years at Google in sales leadership, go-to-market, and customer success roles within performance marketing. Prior to Unlock, he built the B2C digital acquisition function at Hinge Health, a leading digital musculoskeletal clinic.

Christine Skiffington - AVP, Marketing & Communications | Inspira Health

Christine Skiffington is Assistant Vice President of Marketing & Communications at Inspira Health. An advocate for innovative technology that enhances patient experiences, Christine is passionate about connecting data and creativity to make healthcare more accessible and convenient. She has spearheaded initiatives leveraging personalization while ensuring compliance with privacy regulations, balancing targeted engagement with consumer trust. Over the past few years, her team has earned 24 awards for implementing marketing-communication technologies and executing outstanding campaigns.