The Music Business Association (Music Biz) has officially launched Music Biz Consumer Insights, powered by LOOP (Lots of Online People). Previously announced at Music Biz 2016, the service is now available exclusively to Association members via the newly redesigned www.musicbiz.org website. This webinar will walk attendees through the platform and explain how to make the most of this new member benefit.

Music Biz Consumer Insights provides regularly updated data on U.S. music consumption,
with interactive, graphic-based research summaries currently available on topics such as Consumption, Discovery, Digital Natives, Devices, and Streaming, with many more to come. These summaries were drawn from a May 2016 survey of 3,014 U.S. residents conducted by LOOP.

Music Biz Consumer Insights’ reports are drawn from nationally representative research panels conducted by LOOP, which maintains a database of more than 250 million U.S. citizens. Through a combination of on and offline contact, these reports’ findings can be modelled through the wider database to allow direct marketing with pinpoint accuracy.

A number of in-depth market intelligence reports drilling down into issues such as Music and Millennials, In-Car Music, and Audio Hardware are also available at a substantially discounted rate for Music Biz members.