Moya App Launch

Work In Progress brings together Africa's best and brightest start-ups and experts to create the future of financial services.

Work In Progress Cape Town

Join us for the launch of the #datafree Moya Messenger app

WorkInProgress - An Absa Innovation Lab

Moya is a #datafree messaging app and content platform developed in South Africa to better meet the needs of most people in South Africa and across the rest of Africa. Please join us on Thursday 22nd August for the official launch held at The Auditorium inside WorkInProgress - An Absa Innovation Lab. Agenda:12pm - Registration12:30pm - Welcome and speech by Gour Lentell, Co-founder and Executive Chairman of BiNu.1:00pm - Q&A 1:30pm - Networking Snacks and beverages will be served. Parking is very limited, please consider using Uber or car sharing.RSVP essential._____________________________________________________________Moya has two key value propositions that differentiate it from WhatsApp:1. Sending and receiving text messages incurs no data cost and will even work when a user has no airtime or data balance.2. The Discover feature within Moya provides access to a growing range of #datafree online content and services, all in the one app.Moya's growth since the app was first released last December has been entirely through word of mouth and is on target to reach 2 million monthly active users in South Africa by the end of 2019. User engagement is very high with just under 60% of users using the app every day.Moya is made #datafree through mobile network reverse billing. The business strategy behind Moya is to build and monetise a primary audience platform to reach mass-market mobile users that other platforms can’t reach through #datafree content services, full screen video advertising, messaging, surveys etc.

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Moya App Launch

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