Midwest Farmer Florist Collaborative Workshop

Midwest Farmer Florist Collective

9:00-Arrive, check in and catch up with your flower friends! 9:30-Welcome by Sheila Fitzgerald  9:45-Two Models for Designing and Selling Bouquets at Your Local Farmers Market- Adam and Jen O’Neal from PepperHarrow Farm and Jamie Rohda with Harvest Home Flowers  -With over 20 years experience selling fresh cuts at a local market, Adam and Jen and Jamie will walk us through their two different methods for designing and selling bouquets. 10:15-The Ins and Outs of Selling to Florists and Designers- Jamie Rohda of Harvest Home Flowers -Whether you currently are or you’re just considering selling to local florists, Jamie will help calm your fears and give you the courage and some tools to dive in and do it! 11:15-Alternative Revenue Streams For a Cut Flower Farm-PepperHarrow Farm  -Be prepared to get some ideas for making your farm more profitable. 12:00-Lunch will be provided and during this time we are honored to have Judy Laushman, of the Association of Specialty Cut Flower Growers, joining us to fill us in on what’s happening with the ASCFG and the local flower movement. 1:15-1:45-Social Media Tips and Sourcing Local Flowers by Mercedes Iverner of Honeysuckle Hollow  1:45-2:30-Farm to Arm- Natalie Elsberry of I Bloom -Natalie will be doing a bouquet demo for us and talking about how local flowers have helped her grow her business. 2:30-3:00-Floral Trends and Forecasts for 2018 by PepperHarrow Farm  -Hear about and be prepared for the latest trends in the floral industry. 3:00-4:00-Drawing for door prizes, must be present to win! Time to network with that farmer or florist you’ve been hoping to meet. 4-4:30- We’re saving a bit of time at the end of the day if there are any growers interested and would like to join in a round table discussion. Bring your specific burning questions and we’ll see how many we can get answered!

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Midwest Farmer Florist Collaborative Workshop

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