Metrics for Product Managers takes place in two (half-day) remote workshops. If you've ever asked, "how do I know if my product is successful?”, this is the workshop for you. Join us to understand metrics as a concept and to develop a clear plan for applying this to your everyday work. Metrics and product analytics are critical to building successful products — in this workshop you'll learn how to measure the right things, every time!

Why Attend

Reasons to attend? We'll give you 10! By attending this workshop you will learn:

The importance of metrics - what to measure and why
Key metrics concepts
Your role in the metrics process
The different types of metrics and when to use them
How to create quality metrics that fit your company strategy
How to confidently create a metrics plan
Common metrics problems and how to avoid them
How to implement, track and communicate your metrics
How other organisations use metrics
Tools and techniques you can use right away

Please note: In this workshop we do not cover:

Advanced statistics
Specific deep dives on tooling
Data science as a practice
Machine learning / AI
Data analysis within experimentation or testing

Timings

Your workshop will take place over two half-days on Thursday August 11th and Friday August 12th. The workshop will start at 1pm ET (10am PT) and end at 5pm ET (2pm PT) each day. Join us online from 12.50pm ET (9.50am PT), to connect calmly and help mitigate accessibility issues.

Workshop Size

With a maximum of 15 people per virtual workshop, you will benefit from active and involved group discussions, the careful guidance and expertise of your trainer, the opportunity to closely collaborate with your peers from around the world, and plenty of time to ask questions.

Your Trainer

All of our trainers are seasoned product managers who've worked with multiple products and domains. Their experience enriches the curriculum by delivering diverse perspectives and examples on best practice in different scenarios. Our trainers’ main goal is not to provide you with all of the answers, but rather to help you ask the right questions.

How you'll learn

Using Zoom and other digital collaboration tools, you will participate in a series of modules that cover the theories and mindsets driving the core elements of the product role.

Modules include live online lectures interspersed with regular discussion, Q&As, and group activities to encourage hands-on learning. To keep you energised and engaged, expect warm-ups, icebreakers, and regular breaks.

See below for a detailed module breakdown.

Module Breakdown

What we measure and why?

The importance of metrics
Your role as a product manager in metrics
How other organisations measure
Building evidence-driven culture

Crafting Metrics

How to create quality metrics that fit your company strategy
The difference between common metrics frameworks
Using the North Star metric

Key Metrics Concepts

The different types of metrics and when to use them
How to understand customers and behaviour
The jargon of metrics

Creating your Metrics Plan

An overview of the metrics process
Breaking down business goals into actionable metrics
Building out your metrics plan using our Metrics Planning Canvas

Risks

Considering what can go wrong with metrics
Common biases
Crafting Check Metrics to guard against unintended consequences

Operationalising Metrics

Implementing metrics tracking
The importance of communication in the metrics process
When and how to report on your metrics

About tickets for this event

There are two types of ticket for this event:

Remote Workshop Only: This ticket gives you access to your remote workshop only

Remote Workshop + 1 Year Membership: This ticket gives you access to your remote workshop plus a full year of Mind the Product Prioritised membership (at the best available price) so you can continue the learning for a full year after your workshop ends

Metrics for Product Managers Remote Workshop - Eastern Daylight Time