MedStart: Cracking the Code - How to Get Insurers to Pay for Innovation

The Sacramento region is quietly becoming a powerhouse for medical and life science innovation—and MedStart is proud to be at the heart of it. Each month, we spotlight bold founders, breakthrough ideas, and the conversations shaping the future of health.

This month, we’re thrilled to host Reneta Jenik, CEO of Foodom, who cracked a challenge many startups face: getting insurance companies to cover a non-traditional intervention.Her company offers medically tailored meals and private cooking lessons—prepared by local chefs right in patients’ homes—and she’s figured out how to make it reimbursable.

Join us to hear Reneta’s founder story, learn how food is becoming medicine (and a reimbursable one at that), and connect with fellow innovators in our region’s growing health tech community.