Media Training

FPAA and its members help to ensure North America's uninterrupted access to fresh, high-quality, healthy and delicious Mexican-grown fruits and vegetables.In 1905, the first rail car carrying fresh produce from Mexico crossed the border at Nogales, Arizona. Today, Mexico has become the top supplier of fresh fruits and vegetables for the United States - and the FPAA is the leading agent of produce trade at the U.S.-Mexico border and across the country.Founded in Nogales, Arizona, in 1944, the Fresh Produce Association of the Americas has grown to become one of the most influential agricultural groups in the United States.Today, the FPAA provides a powerful voice for improvement and sustainability, serving the needs of more than 100 North American companies involved in the growth, harvest, marketing, import, and distribution of Mexican produce.Our efforts, combined with the support of our members, yield positive results. We initiated and support major changes that benefit the industry of produce trade across the Mexican border.

Fresh Produce Association of the Americas

<P CLASS="MsoNormal">Every day, member companies receive calls from the media, whether it’s trade press calling about the latest crop and market updates, general news media asking for quotes about current affairs, or any number of various news media calling about issues or potential problems. FPAA is excited to bring skilled media trainer, Kathy Kerchner, to offer an exciting and informative seminar to help prepare individual companies for talking to the media.  This is an important skill whether you are being interviewed for a positive story or a potentially negative or controversial story. </P>
<P CLASS="MsoNormal">The half-day event will be held on September 22, 2017 at FPAA from 9:00 am until 12:00 pm. Please plan on attending to ensure that you are prepared when the media calls on you.</P>
<P CLASS="MsoNormal">Attendees will learn:</P>
<UL>
<LI>
<H4><SPAN>The importance of knowing your message</SPAN></H4>
</LI>
<LI>
<H4><SPAN>Interview techniques</SPAN></H4>
</LI>
<LI>
<H4><SPAN>Do’s and don’ts when working with reporters</SPAN></H4>
</LI>
<LI>
<H4><SPAN>Group practice</SPAN></H4>
</LI>
</UL>
<H2><BR></H2>
<H2><SPAN>This event is only for FPAA Members!</SPAN></H2>

Fresh Produce Association

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Media Training

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Media Training

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