In today’s fast-paced digital and physical markets, mastering modern marketing techniques is crucial for standing out and driving success. Whether you’re a budding entrepreneur, an established business leader, or a creative professional, our comprehensive monthly First Stop Workshop series is designed to elevate your strategies and transform your approach to marketing and community engagement.
Why You Should Attend:
Our workshop is tailored to provide you with an intensive, immersive experience in the core pillars of modern marketing:
Workshop Highlights:
- Content Creation and Social Media Management: Dive into creating compelling content that captures and retains attention in a cluttered digital landscape. Learn to manage your social platforms effectively to engage and grow your audience.
- Event Curation and Vending ROI: Understand the dynamics of crafting memorable events that resonate with your target audience and mastering vending strategies that maximize returns on investment.
- Sponsorship and Partnership Building: Gain insights into constructing persuasive sponsorship proposals and strategies to identify and secure the right partners for your business or projects.
- Community Building and Outreach: Explore techniques for building robust online communities and effective strategies for outreach both online and in-person.
Attendee Benefits:
- Professional Development Tools: Receive professional headshots and participate in video interviews to enhance your professional online presence.
- Content Coaching and Marketing Framework: Benefit from personalized content coaching, receive a marketing campaign framework, and a two-week content calendar to kickstart your marketing efforts.
- Brand Audit and Ongoing Support: Start with a comprehensive brand audit to tailor the coaching to your specific stage in your professional journey, with monthly follow-ups to ensure continued progress.
Who Should Be There?
Business and Finance Professionals
- Content Creation for Lead Generation: Gain skills in creating targeted content that speaks directly to decision-makers in industries you serve, focusing on the pain points and solutions that your business can address.
- Strategic Social Media Management: Understand how to use platforms like LinkedIn to engage with industry peers, share insights, and promote your services effectively to other businesses.
- Event Curation to Showcase Expertise: Learn how to host industry-specific workshops or panels that position your company as a thought leader, helping to build brand authority and attract potential business clients. Discover how to organize webinars, or networking events that can educate your clients and keep them engaged with your brand.
- Building and Executing Sponsorship Proposals: Master the art of crafting compelling sponsorship proposals that can help you secure partners for B2B events, enhancing your visibility and credibility within your industry.
Technology Professionals:
- Enhanced Digital Presence: Learn to optimize your online platforms through effective content creation and social media management, crucial for tech startups and established tech companies looking to increase user engagement and product visibility.
- Event Curation Skills: Gain insights into organizing tech meetups, product launches, or educational workshops that can position your brand as a thought leader in the tech community.
- Community Building: Understand the dynamics of creating and managing vibrant online communities that can support user growth and retention, critical for software and tech service companies.
Restaurant & Bar Owners, Managers, and Consultants:
- Content Creation for Engagement: Learn how to create compelling content that highlights unique aspects of your menu, ambiance, and customer experiences, driving more foot traffic and online engagement.
- Event Curation for Customer Loyalty: Master the art of hosting themed events or special occasion nights that can turn occasional visitors into regulars and enhance community involvement.
- Vendor Relationships and ROI: Gain insights on negotiating with suppliers and maximizing ROI from vendor relationships through effective management and promotional strategies.
- Building Effective Sponsorships: Discover how to attract and manage sponsorships that can lead to mutually beneficial partnerships, enhancing brand visibility and event success.
- Resume and Proposal Writing: Enhance your ability to present your skills and business propositions effectively through targeted resume tweaks and proposal writing skills.
Real Estate Agents:
- Targeted Content Marketing: Develop skills in creating and managing content that showcases properties in the best light, tells compelling stories about neighborhoods, and builds your brand as a trustworthy advisor.
- Utilizing Events to Showcase Properties: Learn how to organize open houses or community events that generate leads and increase sales potential.
- Social Media Strategies: Enhance your ability to use social media platforms to reach potential buyers and sellers, leveraging your online presence for maximum impact.
- Partnership Building: Understand how to forge partnerships with local businesses and community groups to enhance property visibility and attractiveness.
Healthcare Professionals:
- Content Creation for Patient Education: Learn how to develop informative content that can educate your patients and community on health issues, wellness tips, and medical advancements.
- Community Outreach and Engagement: Gain strategies for effectively using events and social media to promote health awareness, preventive measures, and community health initiatives.
- Building Online Communities: Master the tools needed to create supportive online communities for patients and healthcare providers, fostering a space for shared experiences and knowledge.
- Partnership and Sponsorship Strategies: Explore how to partner with other health organizations, wellness brands, or local businesses to expand your reach and impact through sponsored health events or campaigns.
Videographers and Photographers:
- Content Portfolio Development: Enhance your ability to create compelling visual content that stands out in a competitive market. Learn to craft stories through your visuals that resonate with diverse audiences.
- Networking and Partnerships: Discover strategies for connecting with potential clients and collaborators at events, and how to leverage these relationships to expand your business opportunities.
- Social Media Optimization: Master the art of showcasing your work effectively on social platforms, increasing your reach and attracting more clientele through engaging online exhibits of your portfolio.
Your Workshop Leaders:
John Pittman brings a wealth of experience in digital marketing and content creation, with a background in hospitality management and a thriving career as a media entrepreneur. His insights into effective marketing and event strategies are invaluable for any industry professional. John has organized hundreds of events throughout his career in the hospitality industry, with dozens in recent months alone attracting over 100 attendees each. He has organized events not only for his own brand but also for other brands, including providing end-to-end curation for out-of-state clients looking to penetrate the Houston market. He has created hundreds of viral videos across the internet, produced thousands more, and currently manages a 3,000-member private online community. He is now the founder of OTM Media and Events, offering their expertise to those wishing to build their own brands.
Connect with John on LinkedIn
Iyana has a robust tech background with extensive experience in UX/UI design and social media management. Currently working in front-end user development, Iyana has also created an online brand for herself, showcasing the city of Houston for newcomers. She leverages her UX/UI design capabilities to build a private online community where she not only nurtures her audience but also incentivizes them to regularly participate in social events. Although Iyana still maintains her main job, she is extremely active in the community, not only with her own events but also with those of her community members and contract venue clients. Her expertise in digital solutions and community engagement through her platform, Mixy Events, makes her a pivotal resource for those looking to enhance their digital presence.
Connect With Iyana on Instagram
Nicole from Houston Hotties, with her deep experience in the retail and personal care industries, offers unmatched insights into vendor strategies and creating empowering networks for female entrepreneurs. A mother of three and a wife, Nicole remains highly active in the women's entrepreneurship community. As a licensed esthetician, she began hosting events in August 2023 after years of vending experience, providing better solutions for those seeking an entrepreneurship sisterhood. From her very first event, she managed to sell almost 100 tickets and secure over a dozen vendors with her outreach tactics. Now, more than six months later, she has hosted over a dozen events, and her community has grown considerably. She is eager to offer insights into the lessons she learned along the way.
Connect With Nicole on Instagram
Content Sponsored by OTM Media and Events
As part of our commitment to supporting the professional development of our attendees, the OTM Media team will be on-site to provide complimentary headshots and record professional video interviews for every participant. For those seeking individual consultations please click here to book yourself a consultation
Sponsored by First Stop HTX:
Don't miss this opportunity to be part of Houston's premier networking event and gain access to invaluable resources, insights, and connections. Trust us to guide you on your journey to success and help you navigate the bustling landscape of Houston's business and social scene. We are in the early stages of building an extremely valuable community for Houston Professionals looking to collaborate more effectively. Click here to join and please be sure to introduce yourself!
Follow Us:
Follow OTM Media and Events: Linkedin @OTM Media and Events IG @otmmediaandevents
Follow Mixy Events on Instagram: @mixyevents
Follow Houston Hotties Social Hour: @Houstonhottiessocialhour
Follow First Stop on Instagram: @firststophtx
#FirstStopHTX #HoustonNetworking #ProfessionalDevelopment #CommunityBuilding #PersonalBranding #BusinessGrowth #HoustonEvents #OTMMediaAndEvents
